By Frank Gambuzza and Scott Missad | Updated: 08/22/2013 6:39:00 PM
The Profitability Project coaches discuss the challenges and opportunities of two salon business models, then introduce you to an own who successfully made the transition.
By Dr. Leon Alexander | Updated: 08/09/2013 10:43:00 PM
Eurisko's Leon Alexander dives deep into the female brain and unveils understanding that helps you better target your salon brand to this valuable customer.
By Kelly Ehlers | Updated: 08/02/2013 2:59:00 PM
In today’s socially connected society, you not only have the ability, but the need to manage your reputation both online and in real life. This applies to you if you’re an independent contractor, salon owner, stylist, platform artists – even a beauty school student.
By Kelly Ehlers | Updated: 08/02/2013 2:15:00 PM
I was recently interviewed by Stacey Soble from Salon Today, for their July/August 2013 issue, which focused on ‘going mobile’ – admittedly one of my fave topics! If you missed the article, here is a quick recap of my contributions on how mobile sites are essential for businesses in today’s fast paced digital world.
By Kelly Ehlers | Updated: 08/02/2013 1:43:00 PM
In today’s socially-connected society, it is still somewhat of a surprise to me that not all salons are utilizing social media to outreach and connect with their clients. If that’s you, it’s OK! After all, you know the saying ‘better late than never,’ right? The same applies to social media, however starting from ‘social’ scratch on Facebook can be intimidating.