1) Reach out to friends or family members that live out of town and ask about the top salons in their area, eliminating the competition factor.
2) Research their suggestions and find a salon that does the kind of business you aspire to. Contact their ownership/management for a phone appointment.
3) Be honest about your goal (i.e. to increase customer loyalty, to send more clients home with products, to become “the salon” in your area) and let your target mentor know you are looking for help on how to get there.
4) Don’t forget to mention the things you are doing right. Maybe they can learn something too!
MANUFACTURER REWARD PROGRAMS: Most salons are currently accruing points based on their purchases of specific manufacturer product lines. However, many are not reaping the benefits of those points because they are not taking the time to manage their accounts. Nearly every manufacturer has some type of reward or loyalty program because they know what we know- it is much easier to keep a customer you already have then it is to gain a new one. It is up to you to fully utilize the tools and resources these programs offer in a way that will positively impact your business.
Another factor to consider is that many programs are tiered in order to reward their most loyal customers generously. If you are not particularly loyal to any one line, identify the best fit for your salon in order to tap into opportunities to partner and receive additional support.
1) Gather your balances for the different programs you are signed up for.
2) Sign up for programs you are eligible for but not currently participating in. Your sales consultant can be a resource for you.
3) Create a plan for how to utilize those resources in your salon, whether it be back bar, items you can use for salon contests, or advertising dollars you can use to promote your business. Every program is different but most of them have great options.
EMPLOYEE TALENTS: People are different, they just are. That being said, people are also brilliant. Every single person on your team has something magnificent to offer, and it is your responsibility as a manager to identify that potential and put it to work. People are happier when they are doing what they are skilled at, and most people want to do a good job. Who on your team has a talent you haven’t tapped into? Is Rebecca always the first to come to you with hot celebrity gossip? Put her on magazine patrol, looking for celebrity and fashion mentions of the products you carry in your salon for you to utilize. Could Juan have a conversation with a brick wall? Put him in charge of your salon’s referral program. Is Mary obsessed with social media? Empower her to use her skills for the promotion of your salon.