Whether it’s the rapid rise of a young upstart or the slow and steady gains of seasoned pro, successfully cultivating growth and harnessing its power is critical for taking any salon or spa to the next level. For SALON TODAY 200 applicants in this category, it’s simply a numbers game—who among them achieved the highest percentage of growth from the gross sales of 2010 to 2011. But to keep things fair and to share their ideas with all owners, we challenged these salons and spas to craft an essay explaining detailing three or more areas responsible for their successful increases.

The second 50 2013 honorees in the category of Growth:

Mermaid Hair Extensions in Kirkland, Washington, owned by Cindy Reynolds

N Style Salon in Saugus, California owned by Clay & Tiffany Friedman

Natural Concepts in Peoria, Illinois, owned by Marie Harrison

Neff Studio in Cape Coral, Florida, owned by Matthew Neff

Neroli Salon & Spa in Milwaukee, Wisconsin, owned by Susan Haise

Nurtur the Salon in Columbus, Ohio, owned by Patrick Thompson

NVS Salon & Spa in Bel Air, Maryland, owned by Tammy Ehrbaker & Stathis Kotanidis

Omagi Salon & Spa in Louisville, Kentucky, owned by Marian Maruca Sang

Phia Salon in Columbus, Ohio, owned by Michael & Elizabeth Bella

Philip Johnson Salon/Spa in St. Louis, Missouri, owned by J. Philip Shipman

Princeton Salon and Spa in Gainesville, Georgia, owned by Karen & Heath Gayton and Gina Piper

Prodedgy—A William Edge New Artist Salon in New Braunfels, Texas, owned by William Edge

Pure Salon Spa in Louisville, Kentucky, owned by Laura Watkins

Pyara Spa and Salon in Burlington, Massachusetts, owned by Christine Perkins

Rain Salon & Spa LLC in Meridian, Idaho, owned by Mechele and Stuart Duke

Randolph’s Salon in White Lake, Michigan, owned by Mary & Scott Randolph

Razmataz Salon in Georgetown, Texas, owned by Rachel Smith

Richard Salon in Smithtown, New York, owned by Richard Daly

Ritual Salon & Spa in Leominster, Massachusetts, owned by Debbie Sayles

Rituals Salon Spa in Midlothian, Virginia, owned by Pete & Sheri Polignone

Rue 48 Salon in Minneapolis, Minnesota, owned by Susan Johnson

Rumors Salon and Spa in Avon, Indiana, owned by Cheryl Johnson

Salon 828 in Wilmington, Delaware, owned by Holly & Don Grist

Salon Concrete in Red Bank, New Jersey, owned by Christine Zilinski

Salon Laurie & Company in Baltimore, Maryland, owned by Laurie K. Schroeder

Salon Rootz in Medina, Ohio, owned by Jennifer Tryon & Sheila Barco

Salon Spa W in Des Moines, Illinois, owned by China Wong

Salon Thairapy in Hookset, New Hampshire, owned by Christine Sheldon & Julie Johnson

Salon YaYa Inc. in Nashville, Tennessee, owned by Marilyn & David Lipsey

Seaport Salon & Day Spa in Silverdale, Washington, owned by Jen & Chris Horne

Sharmaine’s Salon & Day Spa in Clearwater, Florida, owned by Sharmaine Giorgio & Lori Fudens

Source Salon in Wilton Manors, Florida, owned by Ronnie Pryor

Spa Bleu in West Dundee, Florida, owned by Tammy Coakley & Kathy Dwyer

Spa Ni'Jolie and Salon in Methuen, Massachusetts, owned by Nicole & David DeRosa

Studio 59 Aveda Salon and Spa in Chattanooga, Tennessee, owned by Joan & Randy Medley

Studio Be in Fort Collins, Colorado, owned by Ian & Beth Weber

The Atrium Salon in Asheville, North Carolina, owned by Crystal Linville

The Aveda Institute Provo in Provo, Utah, owned by Dale Lemonds

The Black Cat Salon & Spa in Kailua, Hawaii, owned by Jentry Petzold & Katy Gassaway

The Circle Salon in Chicago, Illinois, owned by Jamie Bushman

The Hair Company in Leonardtown, Maryland, owned by Jackie Buckler & Debbie Link (Shareholders: Amber Long, Jill Murray & Heather Gray)

The Head Shops Salon and Day Spa in Farmington, New Mexico, owned by Janice Reynolds & Francine Post

The Root Salon in Phoenix, Arizona, owned by Lauren Hart & Sam Sciotto

Tranquility Salon and Spa in Hainesport, New Jersey, owned by Steve & Michele Schaaf

Urban Betty in Austin, Texas, owned by Betty Morrison

Urban Eve in Lake Jackson, Texas, owned by Jason & Jennifer Culverhouse

Von Anthony Salon in Frisco, Texas, owned by Kerry Hovland & Amy Kott-Hovland

Watercolor Salon/Spa in Ridgeland, Mississippi, owned by Todd and Christa Freeman

William Edge Salon in New Braunfels, Texas, owned by William Edge

Zandi K. Hair and Skin Studio in Denver, Colorado, owned by Faye Zandi and Nicole Wenz

To see the full profiles of all 200 honorees, pick up a copy of the January/February 2013 issue of SALON TODAY or visit salontoday.com to access the digital issue around January 1.