For many salons and spas, a strong retailing program is the surest path toward boosting profitability. To challenge SALON TODAY 200 applicants in this category, we asked them to put together a presentation of their top retailing strategies, including outlining their top campaigns, sharing programs for educating clients and explaining any in-salon retail competitions to inspire staff. Extra points were awarded to salons that sent in pictures of their most successful merchandising displays.

The 2013 SALON TODAY honorees profiled in the category of Retail and Merchandising are:

Carmona’s Salon and Day Spa in Las Cruces, New Mexico, owned by Marco Carmona & Sandra Carmona-Mount

Chrome: A Salon Experience in College Station, Texas, owned by Charlotte Gardner Green

Interlocks Salon Spa Cosmetics in Newburyport, Massachusetts, owned by Ginny Eramo

Jon Alan Salons in Nashville, Tennessee, owned by Jon and Alan Snetman

Life SalonSpa in Halifax, Nova Scotia, owned by Peter Lawson

Mane Attraction in Phoenix, Arizona, owned by Kendall Ong & Beate Assmuth-Ong

Natural Lifestyles in Murray, Utah, owned by James F. Pacifico

Paris Parker in Hammond, Louisiana, owned by Neill Corporation

Pyara Spa and Salon in Cambridge, Massachusetts, owned by Christine Perkins

Solaris in Evansville, Indiana, owned by Debbie Riegel & Amy Carter

Additional Honorees

Artbeat Salon & Gallery, Berkeley, CA

Bella Sirena Salon, Kirkland, WA

Bell Tower Salon, MediSpa and Store, Wyomissing, PA

Blo, Raleigh, NC

Brown and DeLine Salon, Ann Arbor, MI

Eric Fisher Salon, Wichita, KS

Garbo A Salon & Spa, Austin, TX

Life SalonSpa Dartmouth, Dartmouth, Nova Scotia

Mango Hair Salon, Richmond, VA

Neroli Salon & Spa, Milwaukee, WI

Omagi Salon & Spa, Louisville, KY

Pure Salon Spa, Louisville, KY

Pyara Spa and Salon, Burlington, MA

Source Salon, Wilton Manors, FL

Tangerine Salon and Spa, Murfreesboro, TN