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Converting Fans to Clients

By Valorie Reavis | Updated: 05/15/2013 10:48:00 AM
No matter what clients are considering‘buying or trying’ – a new color technique or the latest cosmeceutical brand –they go through a journey before they making the leap. This journey has long been documented by marketing experts.
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Decoding Social Media Hashtags

By Kelly Ehlers | Updated: 05/15/2013 9:00:00 AM
#WhatIsAHashtag? That question is one that’s often raised during the social media training sessions I conduct and I thought it was time to break down the typographical symbol that’s making waves in the social media space. The pound sign (or as us social media geeks call it, a hashtag) has big social media ambitions. Formerly known only to us on our telephone keypads, we are now seeing them scroll across our TV tickers, adhered to the backs of sports jerseys and even playing a large role in the breaking news.
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Earn Some Marketing Karma

By Stacey Soble | Updated: 05/09/2013 1:34:00 PM
Entries for STAMP--SALON TODAY's Annual Marketing Program--are due May 31! But no worries, this is as easy as Show and Tell!
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Tour the 2013 SALON OF THE YEAR!

By Stacey Soble | Updated: 05/01/2013 12:58:00 PM
While filming a salon tour of Posh in Kew Gardens, New York, MODERN's Maggie Mulhern let the owners in on a secret -- they won SALON TODAY's 2013 SALONS OF THE YEAR competition.
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Managing Online Reviews

By Paul Tate | Updated: 04/29/2013 2:44:00 PM
Prospective clients are relying more and more on online reviews when researching and selecting their next salon, so Shortcuts' Paul Tate takes a look at all the review sites.
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How to Conduct An Effective Interview

By Allan Labos | Updated: 04/29/2013 6:17:00 AM
The future of your business constantly depends on your ability to hire the best team members possible, and the stronger your interviewing skills, the more successful you'll be. Akari's Allan Labos offers seven basic steps to conducting an effective interview, as well as a wealth of tips.
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