Salon Business News

26 Beauty Brands Selected for California Export Initiative

Anne Moratto | November 12, 2012 | 12:25 PM

Building upon the initial success of its launch at Cosmoprof Bologna in March 2012, the 11 participants of the California:  A State of Beauty Pavilion have since generated more than $13 million in export sales, entered 27 distinct markets and created 54 jobs in eight months.  Organized by the Center for International Trade Development (CITD) in Long Beach, this export initiative has selected twenty-six brands to be part of their exclusive 2013 California: A State of Beauty Pavilions at both Cosmoprof Bologna and newly added Beauty World Dubai. With a few spaces left, CITD – Long Beach is looking for California-based beauty brands that want to attend these events at an offset rate and have the opportunity to grow their businesses globally.

 26 Beauty Brands Selected for California Export Initiative

Participating Brands

The California: A State of Beauty Pavilion seeks to curate a selection of cutting-edge, innovative products in hair, nails, skin care, cosmetics, spa products and fragrances.


Fresh N’ Fruity | Ioni Cosmetics: | LASplash Cosmetics:| La Fresh®: www.lafreshgroup / | Millionaire | Mirabella®:  www.mirabellabeauty.comNYX:


INeKE: | Yosh:


Johnny B.|Zerran Hair


 SKIN CARE| Dermaesthetics Beverly Hills, Inc.|

LAMU| Roots|Senegence| Sorme:


Daily Concepts®| Laguna| ME Bath:

 Not all brands are participating at both shows. For more information on the California: State of Beauty Pavilion, please visit


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