Management Practices

Ask the Experts: Showing Appreciation

Lauren Salapatek | October 30, 2012 | 9:32 AM

Ask the Experts: Showing AppreciationSince it’s the season of giving, what add-on services can stylists give to clients?

“In the season of giving, showing appreciation is important,” says Wella Professionals Top Artist Jason De La Torre.­“For example, if a client gets full color or highlights year-round, it’s nice to give them a complimentary trim or a blowout with their service. Perhaps you have a client who gets cuts and/or blowouts on a regular basis—they would probably love a special conditioning treatment, depending upon their needs. If you’re stumped, all clients can benefit from free samples!”


Ask the Experts: Showing AppreciationWhat are ways salon professionals can thank clients for their patronage?

“I can think of three ways a stylist can thank their clients,” says Aloxxi celebrity color expert Marco Pelusi. “First, is product: the gift of hair care always works. It’s a fabulous choice and a win-win for everyone, because if­your client likes the gift product, then he/she will hopefully purchase ­it on their next visit.  ­A travel size product is best; and of course, a lovely gift bag with the product adds pinache, or a lovely holiday­ wrapping.

“Second, aromatherapy:­ Fresh lavender, potpourri—something that smells divine is a fabulous holiday appreciation gift choice.­You may place the potpourri in a sachet of some kind; something tasteful, pretty­and with a touch of class. You can vary the scent­every year.­A holiday-specific aroma­is always a­ winner.­  A gift of lavender is always lovely, as it may­be placed on a pillow for a good night’s sleep.

“Third, holiday cards:­ If you’re able, a gorgeous holiday card sent­through the mail to show client appreciation is a lovely, lovely gift—and serves as a reminder to your clients to visit you.­An online holiday card is always a good option as well. But if you or your staff has got the time, in lieu of an in-person gift, send a card.­You can even create a card with your logo on it—find a talented graphic designer to help you.”

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