Close
Management Practices

Ask the Experts: Showing Appreciation

Lauren Salapatek | October 30, 2012 | 9:32 AM

Ask the Experts: Showing AppreciationSince it’s the season of giving, what add-on services can stylists give to clients?

“In the season of giving, showing appreciation is important,” says Wella Professionals Top Artist Jason De La Torre.­“For example, if a client gets full color or highlights year-round, it’s nice to give them a complimentary trim or a blowout with their service. Perhaps you have a client who gets cuts and/or blowouts on a regular basis—they would probably love a special conditioning treatment, depending upon their needs. If you’re stumped, all clients can benefit from free samples!”

 

Ask the Experts: Showing AppreciationWhat are ways salon professionals can thank clients for their patronage?

“I can think of three ways a stylist can thank their clients,” says Aloxxi celebrity color expert Marco Pelusi. “First, is product: the gift of hair care always works. It’s a fabulous choice and a win-win for everyone, because if­your client likes the gift product, then he/she will hopefully purchase ­it on their next visit.  ­A travel size product is best; and of course, a lovely gift bag with the product adds pinache, or a lovely holiday­ wrapping.

“Second, aromatherapy:­ Fresh lavender, potpourri—something that smells divine is a fabulous holiday appreciation gift choice.­You may place the potpourri in a sachet of some kind; something tasteful, pretty­and with a touch of class. You can vary the scent­every year.­A holiday-specific aroma­is always a­ winner.­  A gift of lavender is always lovely, as it may­be placed on a pillow for a good night’s sleep.

“Third, holiday cards:­ If you’re able, a gorgeous holiday card sent­through the mail to show client appreciation is a lovely, lovely gift—and serves as a reminder to your clients to visit you.­An online holiday card is always a good option as well. But if you or your staff has got the time, in lieu of an in-person gift, send a card.­You can even create a card with your logo on it—find a talented graphic designer to help you.”

Facebook Comments

More from Management Practices

Management Practices
Management Practices

The Experiential Power of Beauty

October 25, 2017

In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More