OPI Artistic Director Chooses Her Polish Partners Carefully
OPI has co-starred with some of Hollywood’s biggest hit movies and with many of her most glamorous personalities. For Holiday 2012, OPI got in the spy game, commemorating the 50th Anniversary of James Bond 007 and the latest Bond blockbuster, Skyfall, with a collection of colors that are available in minis, GelColor, magnetic formulas and in towering racks for beautiful salon and store display. Spring 2012 rocks out with Mariah Carey by OPI, a sophisticated range of shades that include the new textured technology—a pebbled finish that lightly shimmers with fine glitter particles. OPI is also launching a new GelColor consumer advertising campaign centered around the theme of “Endurance,” inspired by the strength and fortitude of female American Olympians and athletes including gymnast Gabrielle Douglas, volleyball player Misty May-Treanor, race car driver Danica Patrick, and Wimbledon champ Serena Williams.
What attracts OPI to a property or personality? Suzi Weiss-Fischmann, OPI Executive Vice President and Artistic Director, likes celebrities who make nails a part of their overall look every day. And what draws her to certain films? Well, it helps if Daniel Craig is in them.