Management Practices

STAMP 2014: Blo's Creative Social Media Post

Stacey Soble | September 3, 2014 | 9:48 PM

STAMP 2014: Blo's Creative Social Media Post

Blo, Raleigh, North Carolina
Owned by: Bryan Nunes

When the salon closed early February 12, 2014 due to a monster snowstorm, team members who had four-wheel-drive vehicles were helping other staff get home. Traffic was a nightmare because the storm hit just before rush hour, and Nunes received this image from a team member who was stuck on a residential street less than a mile from her home for more than four hours. Nunes, who also was stuck in traffic, posted the pic to the salon’s Facebook for entertainment purposes, and the image went viral. Within hours, Blo was on ESPN, CNN, The New York Times, Gawker and countless other news outlets.

“To maximize the opportunity, we reposted the image several times offering $10 gift cards to anyone whose car appeared in the image—we actually gave away $120 in Blo gift cards,” Nunes reports.

Facebook Comments

More from Management Practices

Management Practices
Management Practices

The Experiential Power of Beauty

October 25, 2017

In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More