STAMP 2014: Vito Mazza's In-Salon Promotion
Vito Mazza Salon & Spa
Woodbridge, New Jersey
Owned by: Vito Mazza and
Vito Mazza, Jr.
To increase retail sales, gather data about guests and create an interactive retail experience, Vito Mazza worked with Metroclick to design an interactive kiosk resembling a giant iPad that taught clients about the best products for their needs by walking them through the new Matrix Biolage Bio-Match quiz. When guests played the game, they were automatically entered to win a gift card and product basket and received a bounce-back email incentive thanking them for taking the quiz.
“By working with Matrix and Metrolink to create a fun, client-prescription touch-screen game, we stimulated an 18 percent client response, which resulted in a 70 percent increase in retail sales year over year for the 45-day contest,” Mazza, Jr., says.