Management Practices

STAMP 2014: Eric Fisher's Wild Women Wanted Integrated Campaign

Stacey Soble | September 2, 2014 | 7:07 PM

STAMP 2014: Eric Fisher's Wild Women Wanted Integrated Campaign

Wild Women Wanted
Eric Fisher Academy
Wichita, Kansas
Owned by: Eric Fisher

In an effort to drive traffic and awareness to its student spa, Eric Fisher Academy hosted the Wild Women Party. At the event, guests were offered complimentary mini spa services while enjoying giveaways and product promotions. Upon arrival, each guest received a gift bag with coupons and a map with the locations of each beauty station at the event.

To promote the event, the Eric Fisher marketing department created Facebook posts, a flyer, email promotions, in-salon signage, mirror clings, and coupons. The marketing team also developed specialized promotional emails that blasted to the local newspaper’s database and radio spots that ran on three local radio stations.

“The event was a big success, with approximately 200 people attending, and large retail sales prompted by people using the coupons that night,” Fisher says.

Facebook Comments

More from Management Practices

Management Practices
Management Practices

The Experiential Power of Beauty

October 25, 2017

In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More