Management Practices

STAMP 2014: Jon Alan's Best Incorporated Campaign

Stacey Soble | September 2, 2014 | 7:09 PM

STAMP 2014: Jon Alan's Best Incorporated Campaign

Give Us A Kiss
Jón Alan Salon
Three locations in Nashville, Tennessee
Owned by: Jón and Alan Snetman

For Valentine’s Day 2014, Aveda ran a national campaign called “Give Us an #Avedakiss.” Social media followers were asked to show off their favorite lip color in a tagged selfie for a chance to win the new Culture Clash makeup collection.

In order to incorporate the idea into its own campaign, Jón Alan Salons created their own Give Us a Kiss campaign. The Snetmans developed kiss entry cards, then invited guests to try one of the new shades, kiss an entry form, and take a selfie, then drop the form in a drawing to be considered for a lip color of their choice.

“It was so popular, we actually ran out of kiss cards,” Jón Snetman says. “We even had male guests doing it so they could win a lip color for their significant other. Talk about a romantic Valentine’s Day act!”

Facebook Comments

More from Management Practices

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More