Management Practices

STAMP 2014: Truu Salon's Client Loyalty Marketing

Stacey Soble | September 3, 2014 | 3:50 PM

STAMP 2014: Truu Salon's Client Loyalty Marketing

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Truu Salon, Hollywood, Florida
Owned by: David Levy

Truu Salon is always looking for ways to encourage new clients to return. They developed a new guest gift, which included a small gift bag, complimentary service offers, a card on their referral program and a product sample.

“This is only one piece of the puzzle that we have instituted to increase retention, and we know it’s made a difference of a minimum of 5 percent,” says Levy. “It allows us to communicate a consistent message about items that we want our new guests to know about. Plus, who doesn’t like getting a new gift?”

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