Management Practices

STAMP 2014: Atelier's Coordinated Campaign

Stacey Soble | September 2, 2014 | 7:19 PM

STAMP 2014: Atelier's Coordinated Campaign

100% Love, Zero Calories
Atelier SalonSpa & Studio
Two locations in San Jose, California
Owned by: Karie Bennett

Atelier’s 2014 Valentine’s campaign, 100% Love, Zero Calories, was a creative way for the salon to simultaneously encourage gift card sales while promoting color services.

Bennett worked with Imaginal Marketing to design an online campaign using three Aveda hair color models—brunette, redhead, and blonde—but identified them by the traditional Valentine’s delicacies of chocolate, strawberry and champagne. The offer was for a $20 gift of retail products with every $100 gift card purchase. The campaign cost $775 to produce an ecard that linked back to the salon’s site and was blasted to the salon’s database via Demandforce, a promotional page featured on the website, a Facebook page and cover images for Facebook and the website.

“We had great results, with 35 booked appointments responsible for direct revenue of $3,212, as well as the sale of $1,200 worth of gift cards sold,” Bennett says.

Facebook Comments

More from Management Practices

Management Practices
Management Practices

The Experiential Power of Beauty

October 25, 2017

In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More