Management Practices

STAMP 2014: Perry Anthony's Television Commercial

Stacey Soble | September 3, 2014 | 7:43 AM

Infomercial Opener
Perry Anthony Salon and Spa, Wilmington, Delaware
Owned by: Perry A. Scarfo

Once a month on a network that airs in a four-state region on Direct TV, Comcast, Fios, and local cable, the Perry Anthony Salon tapes a 30-minute makeover show where the team transforms four real clients. To lead into the makeover show, Scarfo taped a five-minute commercial that introduces viewers to the salon, the team and its services. “The network reaches 9 million viewers, and of all the marketing we’ve ever done—from billboards to internet to QVC—the show, by far, has yielded the highest return, and I think that’s because the viewer can actually see how we work,” Scarfo says.

Facebook Comments

More from Management Practices

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More