Management Practices

STAMP 2014: Garbo's Multi-Location Campaign

Stacey Soble | September 2, 2014 | 8:41 PM

STAMP 2014: Garbo's Multi-Location Campaign

25 Years in Beauty
Garbo’s Salon and Spa, Five locations in Omaha, Nebraska
Owned by: Roxanne Kahn, Rebecca Kahn and Darcy Michalek

To celebrate its 25th anniversary, Garbo’s Salons and Spas employed a number of marketing elements during a campaign that ran for a week in October, and all materials were printed in black and silver and centered on the number 25. For example, the team developed a $25 service menu, which was supported by radio and newspaper ads and in-salon print materials. For every $25 service a guest tried, she received a chance to win a $250 gift card.

The salon also developed a scavenger hunt with a punch card—for each Garbo’s location visited, the guest received a punch and a bag full of promotional items. Completed cards could be entered for a drawing for $500.

“We were surprised at how many people participated—about 500 started, with more than 250 completing the hunt,” says Roxanne Kahn.

Facebook Comments

More from Management Practices

Management Practices
Management Practices

The Experiential Power of Beauty

October 25, 2017

In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More