Management Practices

STAMP 2014: The Red Door Elizabeth Arden In-Salon Promotion

Stacey Soble | September 3, 2014 | 5:16 PM

STAMP 2014: The Red Door Elizabeth Arden In-Salon Promotion

Selfie Cash
The Red Door New York/Elizabeth Arden Red Door Spas
New York, New York
Owned by: Inga Pross, VP

In order to drive awareness and foot traffic to the newly opened salon and spa, The Red Door New York commissioned Kelly Ehlers and Evoke Brand Strategies to develop a selfie campaign utilizing the Red Door Gal’s existing social channels and the hashtag #TheRedDoorGal.

During the month of March, clients were encouraged to take a selfie of their new look via mirror-cling signage at stations as well as through social media posts. When they showed the front desk team that they had posted their selfie to their own Facebook, Twitter, Instagram or Pinterest page and tagged the salon, they received $10 off their blowout service upon checkout.

“Not only did the campaign reach 52,235 Facebook and Instagram followers, but 1,119 fans took action, and a number of beauty bloggers wrote or tweeted about the campaign,” says Ehlers.

STAMP 2014: The Red Door Elizabeth Arden In-Salon Promotion

STAMP 2014: The Red Door Elizabeth Arden In-Salon Promotion

Facebook Comments

More from Management Practices

Management Practices
Management Practices

The Experiential Power of Beauty

October 25, 2017

In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More