Close
Management Practices

STAMP 2014: Bella Bethesda's Direct Mail Piece

Stacey Soble | September 3, 2014 | 8:35 PM

STAMP 2014: Bella Bethesda's Direct Mail Piece

A Message from Lindsey
Bella Bethesda Salon, Bethesda, Maryland
Owned by: Stacy Dabney Ramirez and
Lindsey Dabney Cabrera

When Lindsey Dabney Cabrera, one of the sisters who owns Bella Bethesda, assumed the role of the salon’s artistic director, the sisters knew she’d have to lighten her appointment schedule to spend more time teaching classes. “We knew there would be some guests who would not be able to acquire appointments, and we didn’t want to risk losing these longtime, devoted guests to other salons, so we created a mailer as an incentive for them to try another team member,” says Cabrera.

The mail piece was distributed to Cabrera’s client base and featured a note from her about the exciting changes and a $20 offer to try another Bella Bethesda stylist whom Cabrera personally recommended for the client’s needs.

Facebook Comments

More from Management Practices

Management Practices
Management Practices

The Experiential Power of Beauty

October 25, 2017

In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More