Management Practices

STAMP 2014: Mario Tricoci's Multi-Location Marketing Campaign

Stacey Soble | September 2, 2014 | 8:59 PM

STAMP 2014: Mario Tricoci's Multi-Location Marketing Campaign

Mario Tricoci Technician Instagram Program
Mario Tricoci Hair Salons & Day Spas
Fifteen  locations throughout the greater Chicago area
Owned by: Larry Silvestri, COO

To help elevate the profiles of the Mario Tricoci team in the Chicago community and build a virtual portfolio of their work, the company began training groups of staff members on how to build a professional Instagram account with brand-appropriate messaging. Technicians are encouraged to post images that reflect their work in the salon, tell the story behind the scenes or that otherwise inspire them.

Together, these professional Instagram accounts broaden the brand’s reach in the market and generate a digital word-of-mouth. The Mario Tricoci corporate social media accounts pull from these images and highlight staff work from the different locations.

“To date, 192 team members have professional Instagram pages with a total number 21,452 followers,” says Kelly Ehlers, president of Evoke Brand Strategies, who helped train the Instagram ambassadors and manages the corporate page.

STAMP 2014: Mario Tricoci's Multi-Location Marketing Campaign

Facebook Comments

More from Management Practices

Management Practices
Management Practices

The Experiential Power of Beauty

October 25, 2017

In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More