Close
Management Practices

STAMP 2014: Jon Alan's Creative Social Media Post

Stacey Soble | September 2, 2014 | 2:45 PM

To Our Moms
Jón Alan Salons
Three locations in Nashville, Tennessee
Owned by: Jón and Alan Snetman

For Mother’s Day, the team at Jón Alan decided to let their moms know just how they feel. Armed with an iPhone, the salon’s director of marketing set out across all three locations to capture each team member with a special hand-written message to his or her mom. Then, she compiled the footage, set it to music, loaded it to the salon’s YouTube channel and showed Nashville moms some social-media love.

“Our cost to produce the video was minimal,” says Jón Snetman. “In addition to great exposure and an increase in ‘likes,’ priceless smiles, tears, and happy moms, this was our most popular post to date, reaching 3,216 people, with 25 shares.”

Facebook Comments

More from Management Practices

Management Practices
Management Practices

The Experiential Power of Beauty

October 25, 2017

In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More