STAMP 2017: Tyler Mason's Co Branded Campaign

The Colts Calendar
Tyler Mason Salon & Spa
Indianapolis, Indiana
Owner: Tammie Baker

For more than 13 years, Tyler Mason has served as the official salon of NFL’s Colts Cheerleaders. As such, they participate as judges when the team chooses new cheerleaders and are responsible for creating each one’s look. Not only do the cheerleaders have standing appointments at the salon, stylists travel to the stadium to provide game-day services. In exchange, the salon receives brand recognition that draws about 50 new clients to the salon each year, as well as season tickets.

“The Colts cheerleader calendar photo shoot is another incredible opportunity,” Baker says. “Three of our staff members are chosen to travel with the squad to places like Mexico and the Dominican Republic to do on-location hair and makeup for the shoot. Our stylists get to try their hand at editorial work, and we receive are mentioned in social media posts and our logo is printed on the calendar.”

The posts on social media for the 2017 calendar shoot reached 4,000 people with 2,000 engagements.