Leadership Changes at Aveda
Dominique ConseilPhoto 1 of 2
Barbara De LaerePhoto 2 of 2
Aveda The Art and Science of Pure Plant and Flower Essences, announces the retirement of Dominique Conseil, Global Brand President, Aveda
After a successful career spanning more than 25 years in the beauty industry, Dominique Conseil, Global Brand President, Aveda, has announced plans to retire. Conseil joined the Company in 2000 and was the first executive to assume the role of Global Brand President, Aveda. At the helm of Aveda, Conseil championed the brand’s longstanding commitment to socio-environmental responsibility, and led the brand to achieve significant global growth. Under Conseil, Aveda became an industry leader in the development of environmentally responsible packaging, and achieved carbon balance in its in-house manufacturing, headquarters and retail operations.
During his tenure, Aveda also launched some of its bestselling product lines including Damage Remedy, Smooth Infusion and Invati Solutions for Thinning Hair. Adopting an international mindset, Conseil helped Aveda expand its presence globally and was instrumental in launching the brand and its core mission into multiple leading hair care markets including Japan, France, and the Middle East. The introduction of Aveda in Japan helped revolutionize the professional salon industry in the market and inspired Aveda’s evolution into a high performance botanical hair brand. Today, with its strong mission at the center of the brand, Aveda has a presence in more than 30 countries globally.
Barbara De Laere appointed Senior Vice President, Global General Manager, Aveda
Barbara De Laere joined the Company in 2016 as Senior Vice President/General Manager, North America, Aveda, with oversight for the brand’s go-to-market business, digital marketing and retail channel evolution. De Laere will continue to leverage her expertise in the hair care category, and her strong proficiencies in digital, social and channel mix, to further enhance the reach and impact of Aveda globally.
Prior to joining the Company, De Laere developed her hair care and skin care category expertise at L’Oréal, where she held senior international leadership roles in the Professional Products Division for more than 15 years. During that time, her responsibilities included driving revenue growth, brand building and portfolio integration for multiple brands across the U.S., Western Europe and Asia/Pacific. Ms. De Laere’s outstanding category knowledge, professional salon channel expertise and global leadership experience make her uniquely suited to lead Aveda into its next phase of growth. A successor for her current role will be announced at a later date.