Macadamia Beauty Announces New Director of E-Commerce
Macadamia Beauty welcomes Anna McGarthwaite to their E-Commerce team as their new director of E-Commerce. McGarthwaite will be responsible for the management, development, and measurement of customer facing e-commerce platforms for the entire Macadamia Beauty and Flawless Beauty e-commerce portfolios, including Macadamia Natural Oil, Macadamia Professional, éprouvage, and Flawless by Gabrielle Union. In this new role, shewill oversee digital marketing sales, manage and execute SEO, SEM, and e-commerce optimizations, and implement customer retention and acquisition strategies.
McGarthwaite joins Macadamia Beauty with seven years of experience in e-commerce, site merchandising, and product management, holding previous roles at Target, Codifyd, and Pier 1 Imports.