When a salon or spa masters a number of best business practices, they often realize a boost in sales from one year to another. That momentum and the extra revenue involved continues to fuel growth as the team and the business continue to expand down a bright path to success. Meet the second half of our Growth Honorees, who mastered this phenomenon to become members of the 2017 Class of the Salon Today 200.
INSPIRE SALON
Weldon Spring, MO
saloninspire.com
Sandi and Chris Ravenscraft
2014: $390,000
2015: $584,000
INCREASE: 50%
SQUARE FEET: 2,100
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: Millennium
“We focus on really committing to asking for referrals—every guest, every time. We have specific referral cards printed with a space for the guest’s name and the referred stylist’s name. Those are filled out and placed on the station so the client sees them and says, ‘Oh, what is that with my name on it?’”
INTEGRITY LASH
Pasadena, CA
integritylash.com
Tussanee and Paul Luebbers
2014: $463,000
2015: $797,000
INCREASE: 72%
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 14
AVERAGE LASH SERVICE: $105
MAKEUP LINES: Clio, Blinc and Bella Lash
SKIN CARE: Epionce
TECH SUPPORT: Booker
ASSOCIATION: PBA
“Aside from improving our systems and customer experience, we also had a lot of success with the local media. LA Magazine chose us as the best lash salon in Southern California, and the beauty website Byrdie, chose us as one of the best salons to get lashes.”
IRA LUDWICK SALON
Bethesda, MD
iraludwicksalon.com
Ira Ludwick
2014: $1,549,000
2015: $1,731,000
INCREASE: 12%
SQUARE FEET: 2,800
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $89
BEST-SELLING RETAIL: Oribe, Kevin Murphy, Davines
COLOR: Artego, Goldwell
SKIN CARE: Exuviance
NAIL CARE: Smith & Cult
TECH SUPPORT: STX
ASSOCIATIONS: Intercoiffure, PBA
“Several students attended the L’Oréal certification program on balayage. They spent three days in NYC studying and came back and shared their education with the team. The result was a 449% increase in balayage services, 230 new clients and an increase of $40,000.”
JADE AVEDA SALON
Greensboro, NC
jadelifestyle.com
Rhonda Pedersen
2014: $1,140,000
2015: $1,273,000
INCREASE: 12%
SQUARE FEET: 1,700
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $52
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: SpaRitual
TECH SUPPORT: Millennium, ZeeZor
ASSOCIATION: PBA
“Our new first-time guest protocol includes a tour of the salon, a new guest gift and a ‘Branch Out and Bloom’ bounce-back card. The card is an opportunity for our guests to try different services at Jade at 15% off. The goal is to encourage guests to develop their relationship with the salon.”
JON ALAN SALON
Nashville, TN
jonalansalon.com
Jon and Alan Snetman
2014: $1,065,000
2015: $1,282,000
INCREASE: 20%
SQUARE FEET: 3,200
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: STX
ASSOCIATIONS: Intercoiffure, PBA, 2 to 10 Network
“We are very focused on our numbers, sometimes more than our team would like. It’s more from a perspective of ‘beat yesterday.’ We know that if we are not moving forward, we are going backwards.”
JUUT SALONSPAS
Minneapolis, MN
juut.com
David Wagner
2014: $25,426,000
2015: $28,254,000
INCREASE: 11%
SQUARE FEET: 5,200; 8,000; 9,000; 5,000; 4,800; 1,300
TOTAL EMPLOYEES: 431
AVERAGE CUT & STYLE: $75
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: CND
TECH SUPPORT: SpaBiz, ZeeZor
ASSOCIATION: Intercoiffure
“New marketing technology allows us to mine our 85,000 client emails for data. We are able to cross-promote, do surveys and market to clients based on their specific buying habits and frequency of visits. This has directly increased visits, number of services, retail and referrals.”
KISS KISS BANG BANG SALON
Fishers, IN
kkbbsalon.com
Tanya Foster, Mike “Cheez” Brown and Megan Crahan
2014: $1,971,000
2015: $2,525,000
INCREASE: 28%
SQUARE FEET: 1,400; 1,600
TOTAL EMPLOYEES: 40
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Kevin Murphy, DevaCurl
COLOR: Kevin Murphy, Kenra, Joico
TECH SUPPORT: Spa Salon Manager
“For us it comes down to the KKBB culture. It is what drives continued growth in revenue. We teach our staff to be entrepreneurs and to live by our standards, and they are expected to live our culture inside and outside the walls of the salon.”
LEMONGRASS SALON
Fort Worth, TX
lemongrasssalon.com
Rick and Kristin Cheek
2014: $4,332,000
2015: $4,804,000
INCREASE: 11%
SQUARE FEET: 2,200; 1,900; 2,600; 2,700
TOTAL EMPLOYEES: 79
AVERAGE CUT & STYLE: $46
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: SpaBiz
“Lemongrass has continued to grow and expand to four locations. In 2015, instead of opening a location in a whole new market, we opted to relocate and renovate our existing Southlake location, going from a small floor plan of 1,167 square feet to 1,923 square feet.”
LOCAL HONEY
Greensboro, NC
localhoneysalon.com
Jay Bulluck
2014: $528,000
2015: $616,000
INCREASE: 17%
SQUARE FEET: 3,500
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $66
BEST-SELLING RETAIL: R+Co, Aveda, Arrojo
COLOR: Aveda, Original Mineral, Solaris
TECH SUPPORT: STX
ASSOCIATION: PBA
“During one year in our staff of 12, we experienced two pregnancies and an active duty deployment with one of our senior stylists for a year abroad. We split shifts in our stations and staffed those positions with new talent that is recruited directly from the best students of regional beauty schools.
MAGGIE THE SALON
Pembroke Pines, FL
maggiesalon.com
Maggie DiFalco
2014: $1,056,000
2015: $1,197,000
INCREASE: 13%
SQUARE FEET: 2,400
TOTAL EMPLOYEES: 21
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Aveda, Oribe, Eufora
COLOR: Aveda
SKIN CARE: Dermalogica
NAIL CARE: CND
TECH SUPPORT: Millennium
ASSOCIATIONS: Intercoiffure, NCA, PBA
“Apps like ZeeZor keep us all aware of real-time numbers on a daily basis. It takes minutes to look at a report and let someone know at the end of their day that they did a good job.”
MERMAID HAIR EXTENSIONS
Kirkland, WA
mermaidhairextensions.com
Cindy Reynolds
2014: $774,000
2015: $940,000
INCREASE: 21%
SQUARE FEET: 1,700
TOTAL EMPLOYEES: 7
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Private label
COLOR: Redken, CHI, It&ly
TECH SUPPORT: Salon Iris
ASSOCIATION: PBA
“One thing we do very differently than other salons is that we provide unlimited, free follow-up visits, including hair cuts and extension removals for every client.”
MIRROR MIRROR SALON
Austin, TX
mirrormirroraustin.com
Martha Lynn Kale
2014: $428,000
2015: $526,000
INCREASE: 23%
SQUARE FEET: 1,000
TOTAL EMPLOYEES: 7
AVERAGE CUT & STYLE: $70
BEST-SELLING RETAIL: Living Proof, Color Wow, Wet Brush
COLOR: Goldwell, Redken, Schwarzkopf Professional
TECH SUPPORT: STX
“We have focused on charging appropriately for services performed and base our rate increases on productivity metrics that prove demand. Creative color techniques like balayage, rooted highlights and ombre require a level of expertise that demands a price point that reflects the extra education.”
NEROLI SALON & SPA
Milwaukee, WI
nerolisalonspa.com
Susan Haise
2014: $888,000
2015: $1,226,000
INCREASE: 38%
SQUARE FEET: 4,200; 5,200; 4,800; 7,600; 1,300
TOTAL EMPLOYEES: 196
AVERAGE CUT & STYLE: $44
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda, Nuface
NAIL CARE: Zoya, Dimacel
TECH SUPPORT: Millennium, ZeeZor
ASSOCIATIONS: Intercoiffure, ISBN, ISPA, PBA, 2 to 10
“Our recruitment processes were not generating the interest we wanted, so we created Neroli Hiring Socials. These create a fun, real-life glimpse into our enviornment in hopes of drawing in strong team members. We hired 80% of our social attendees.”
NVS SALON & SPA
Bel Air, MD
nvssalon.com
Tammy Ehrbaker and
Stathis Kotanidis
2014: $499,000
2015: $719,000
INCREASE: 44%
SQUARE FEET: 900
TOTAL EMPLOYEES: 19
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda
COLOR: Aveda, Wella
SKIN CARE: Aveda
TECH SUPPORT: Millennium
ASSOCIATION: PBA
“In 2015, we worked with Aveda and were invited to style hair for New York Fashion Week. It was an amazing experience to work alongside so many well-known celebrities and celebrity stylists. Our local papers and magazines picked up our work—and a media frenzy began.”
ONU SALON
Murfreesboro, TN
onusalon.com
David Fedak
2014: $891,000
2015: $1,021,000
INCREASE: 15%
SQUARE FEET: 1,600
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz
“Growth objectives for 2016 were achieved through increased attention to overall management of the salon by the owner moving from behind the chair into a fully focused business owner/manager role.”
PIN-UP CURLS
Fort Wayne, IN
pin-upcurls.com
Erin Raber
2014: $424,000
2015: $535,000
INCREASE: 26%
SQUARE FEET: 1,500
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $42
BEST-SELLING RETAIL: Eufora
COLOR: Eufora
TECH SUPPORT: Millennium
“We have Success Tracking Sheets. These sheets help the stylist track their service sales, retail sales, sales per client and pre-booking. From these sheets, we set goals for each stylist.”
PLANET HAIR
Wichita, KS
planethairusa.com
Tod Ernst, Linda Ernst and Graham Ross
2014: $952,000
2015: $1,071,000
INCREASE: 13%
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: Elite
“All of our staff are fully engaged and genuinely love working together. They call each other PHamily, short for Planet Hair family, and come together to solve problems and hold each other up.”
PLUM HAIR ATELIER
Raleigh, NC
plumhairatelier.com
Ashley Collins and Erin Treece
2014: $521,000
2015: $621,000
INCREASE: 19%
SQUARE FEET: 2,400
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Arrojo
COLOR: Goldwell
TECH SUPPORT: Millennium
“Arrojo has played a role in our growth. Recently, we hosted an Exposé class in Raleigh where more than 200 stylists attended to see our teams work and Nick Arrojo on stage. Being put on a platform locally like that has also increased our presence and business.”
POSH SALON AND DAY SPA
Kokomo, IN
poshsalon-dayspa.com
Lindsay Daugherty-Pyle
2014: $491,000
2015: $578,000
INCREASE: 18%
SQUARE FEET: 1,500
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $37
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
SKIN CARE: Dermalogica
NAIL CARE: CND, OPI
TECH SUPPORT: STX
ASSOCIATIONS: ABN, ISBN
“We implemented new growth topics into our monthly meetings. We acknowledge highest hit numbers in many categories and also front-desk goals that were achieved. I’ve been told this is what pushed some stylists to work harder.”
PRIVE SALON
Orlando, FL
privesalonorlando.com
Revi Rofe
2014: $1,401,000
2015: $1,608,000
INCREASE: 15%
SQUARE FEET: 1,800
TOTAL EMPLOYEES: 34
AVERAGE CUT & STYLE: $76
BEST-SELLING RETAIL: Kerastase, Oribe, Prive
COLOR: Wella
TECH SUPPORT: Millennium
“We applied for local awards in newspapers and magazines. I ran the campaigns and created excitement around voting, and when we won we posted them on social media and in our newsletter.”
PURE NATUR SALON AND SPA
Fairview Heights, IL
purenatursalon.com
Rodney Rohlfing and
Derek Fatheree
2014: $1,040,000
2015: $1,240,000
INCREASE: 19%
SQUARE FEET: 2,400
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: Salon Iris
ASSOCIATION: PBA
“By creating a closed Facebook page, we increased our level of communication with the entire team regarding timely topics, such as marketing promotions, guest feedback, what we need to do to reach monthly goals, and the sharing of ideas. The response has been incredible."
PURE SALON AND SPA
Ankeny, IA
mypuresalon.com
Leah Moravec
2014: $377,000
2015: $562,000
INCREASE: 49%
SQUARE FEET: 2,100
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: CND
TECH SUPPORT: SpaBiz
“Integrity plays a big role in our continuous growth. We treat each appointment as a privilege. We know that our guests choose to do business with us and we never take it for granted. By using consultation forms with new guests, we cover details on pricing, so guests are never sticker shocked.”
QUATTRA VIA AVEDA
Carlsbad, CA
quattravia.com
Brittany and Leigh Adamson
2014: $1,361,000
2015: $1,506,000
INCREASE: 11%
SQUARE FEET: 3,700
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $71
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: Orly, CND, OPI
TECH SUPPORT: SalonBiz
“Our team members, who are team-based pay, receive promotions to the next level based on hitting benchmarks on service per service ticket, product retail per client ticket, new guest requests, guest retention and advance reservations.”
RAZMATAZ SALON
Georgetown, TX
razmatazsalon.com
Rachel Smith
2014: $782,000
2015: $950,000
INCREASE: 21%
SQUARE FEET: 2,600
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $52
BEST-SELLING RETAIL: Moroccanoil, Redken, Pureology
COLOR: Redken, Pravana
TECH SUPPORT: Envision
“We have trained two new associates and are focusing on a Razmataz bridal team. This team will need to attend constant educational classes and shows and develop a portfolio on social media in order for us to excel in this area.”
RED STELLA SALON
Austin, TX
redstellasalonaustin.com
Alisha Jurkevicz
2014: $578,000
2015: $924,000
INCREASE: 60%
SQUARE FEET: 2,700
TOTAL EMPLOYEES: 17
AVERAGE CUT & STYLE: $57
BEST-SELLING RETAIL: Oribe, Kerastase, R+Co
COLOR: Wella, Pravana, Goldwell
SKIN CARE: Eminence Organics
TECH SUPPORT: STX
“Getting involved in runway shows, editorial shoots and local morning shows has helped us expand our name and our brand. Austin has the fourth-largest Fashion Week in the nation, and styling hair and makeup for these designers was not only fun, it allowed us an opportunity to display our work in front of local fashion enthusiasts.”
REDBLOOM SALON
Calgary, Alberta
redbloom.ca
Jodi Ohama and Troy Winget
2014: $3,811,000
2015: $4,366,000
INCREASE: 15%
SQUARE FEET: 1,500; 1,800; 2,300; 2,400
TOTAL EMPLOYEES: 62
AVERAGE CUT & STYLE: $72
BEST-SELLING RETAIL: Aveda
COLOR: Aveda, Pravana
SKIN CARE: Aveda
NAIL CARE: SpaRitual
TECH SUPPORT: SalonBiz
ASSOCIATION: 2 to 10 Network
“Sixty percent of our stylists work a rotational schedule—four 10-hour days per week—which adds more than 100 hours to our book. We’d been dealing with open, un-bookable chairs for two-hour increments every day, but this change has eliminated that.”
REJUVE SALON SPA
Carmel, IN
rejuvesalonandspa.com
Mini Dhanjal
2014: $1,077,000
2015: $1,332,000
INCREASE: 24%
SQUARE FEET: 3,900
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $48
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI, CND, China Glaze
TECH SUPPORT: SalonBiz
ASSOCIATION: ABN
“Our holiday retail guest-appreciation event produced a 300% increase in sales. Starting Oct. 1, guests could place orders for the holiday season by putting 50% down with the balance due at our holiday open house. Guests also received 20% off all retail and holiday inventory.”
THE ROOT SALON
Phoenix, AZ
therootsalon.com
Lauren Hart
2014: $782,000
2015: $949,000
INCREASE: 21%
SQUARE FEET: 1,800
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda, Alfaparf, Spornette
COLOR: Alfaparf, Wella, Redken
SKIN CARE: Aveda
TECH SUPPORT: STX
ASSOCIATIONS: ISBN, NCA, PBA
“Retail sales have doubled due to a design that displays retail on double-sided open shelves right down the center of the design floor. Every technician is within arm’s reach of product as they escort their guests to check out.”
S SALON AND STUDIO
Fairbanks, AK
ssalonandstudio.com
Scott Allison
2014: $258,000
2015: $316,000
INCREASE: 22%
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 7
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Goldwell, KMS, DevaCurl
COLOR: Goldwell, Redken, Joico
SKIN CARE: Hempz
TECH SUPPORT: Millennium
ASSOCIATION: PBA
“We have started the process of turning the salon from a booth rental into an hourly pay salon. Putting together a structured menu and career paths for the staff has been a blessing. I truly feel like I have the team, the coach and the knowledge to take us to the next level.”
SALON 2000
Fleming Island, FL
salon2000fl.com
Lorraine L. Lillis
2014: $901,000
2015: $1,114,000
INCREASE: 24%
SQUARE FEET: 3,700
TOTAL EMPLOYEES: 21
AVERAGE CUT & STYLE: $47
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SpaBiz, ZeeZor, Enterprise
ASSOCIATIONS: PBA, Florida Retail Federation
“After trying to coach benchmarks, yet feeling I wasn’t reaching my stylists, I found out about ZeeZor. It’s created such momentum. I added a promise: If my team reaches their goals, I would redo the salon. They did, and we are almost finished with our makeover.”
SALON BIYOSHI
Knoxville, TN
salonbiyoshi.com
Brandon and Mary Harris and David and Nancy Watkins
2014: $1,433,000
2015: $1,734,000
INCREASE: 21%
SQUARE FEET: 4,000
TOTAL EMPLOYEES: 38
AVERAGE CUT & STYLE: $54
BEST-SELLING RETAIL: Redken, Pureology, L’Oréal Professionnel
COLOR: Redken
NAIL CARE: OPI, Essie
TECH SUPPORT: Envision
ASSOCIATION: Summit
“We started teaching social media practices to our service providers and we encourage them to aggressively market themselves and Salon Biyoshi using Instagram, Facebook and our new app to interact with potential customers.”
SALON DISEGNO
Lawrenceville, GA
salondisegno.com
Stacy and David Hodges
2014: $943,000
2015: $1,170,000
INCREASE: 24%
SQUARE FEET: 1,500; 1,800; 1,400
TOTAL EMPLOYEES: 35
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Redken, Pureology, Olaplex
COLOR: Redken
SKIN CARE: Bioelements
NAIL CARE: Essie, OPI
TECH SUPPORT: STX, ZeeZor
“We launched our compensation incentives for those involved in leadership. We pay a manager base pay plus bonus based on volume of sales in the location and achievement of sales goals monthly.”
SALON GLOSS
Woodstock, GA
salongloss.biz
Tim Timmons
2014: $642,000
2015: $897,000
INCREASE: 40%
SQUARE FEET: 2,000; 2,000; 2,000
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $70
BEST-SELLING RETAIL: Matrix, Kerastase, L’Oréal Professionnel
COLOR: L’Oréal Professionnel, Matrix
SKIN CARE: Decleor
TECH SUPPORT: Shortcuts
ASSOCIATIONS: ABN, CC, Intercoiffure, PBA
“Beautiful hair starts with a healthy scalp so offer clients a complimentary hair scope scalp exam. With 250 times magnification, an in-depth analysis allows stylists to learn clients’ needs and create individualized product prescription plans.”
SALON M2
Charlotte, NC
salon-M2.com
Michele Matkovich
2014: $633,000
2015: $823,000
INCREASE: 30%
SQUARE FEET: 1,200; 1,500
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Eufora
COLOR: Eufora, Schwarzkopf Professional
SKIN CARE: PCA
ASSOCIATION: PBA
“We focus on our team members’ strengths and coach their weaknesses. We show them how their strengths help them to achieve their goals sooner so they have a high level of confidence. During one-on-ones, we look at weaknesses and help them find solutions to their challenges.”
SALON SPA W
Des Moines, IA
salonspaw.com
China Wong
2014: $2,223,000
2015: $2,733,000
INCREASE: 23%
SQUARE FEET: 5,000
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $57
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: Essie, Gelish
TECH SUPPORT: Millennium, ZeeZor
ASSOCIATION: PBA
“We hired a marketing director and it has paid off in new business development and increased presence on social media. Our director handles social media, print campaigns, website updates, visual marketing within the salon, mailers, newsletters and more.”
SERENI SALON & SPA
Hudson, MA
serenisalon.com
Paula Filippi
2014: $1,167,000
2015: $1,317,000
INCREASE: 13%
SQUARE FEET: 2,200
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $43
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI, Essie
TECH SUPPORT: SalonBiz, Demandforce, WebOpenings, ZeeZor
ASSOCIATION: PBA
“I developed a level system that is determined by technical skills, key performance numbers and team principles. Each level has set pricing and percentage goals. We review this during our coaching sessions and address any issue our team needs to improve on.”
SPA NIJOLI & SALON
Methuen, MA
nijoli.com
Nicole and David DeRosa
2014: $3,354,000
2015: $4,033,000
INCREASE: 20%
SQUARE FEET: 6,000
TOTAL EMPLOYEES: 70
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Oribe, Bumble and Bumble, Kevin Murphy,
COLOR: Wella
SKIN CARE: Dermalogica
NAIL CARE: OPI, Essie, Keyano
TECH SUPPORT: Millennium
“We celebrate our victories of reaching amazing service sales goals. We hang up positive reviews from Yelp and Google in our break room. We celebrate employee anniversaries. We interject positivity everywhere in our culture so our team reflects that back to our guests.”
STEM HAIR AND BODY SALON
Merriam, MO
stemhairandbody.com
Angela Janssen and
Suzanne Phelps
2014: $1,260,000
2015: $1,444,000
INCREASE: 15%
SQUARE FEET: 2,700
TOTAL EMPLOYEES: 31
AVERAGE CUT & STYLE: $37
BEST-SELLING RETAIL: Redken, Pureology, Moroccanoil
COLOR: Redken, Keune
SKIN CARE: Eminence
NAIL CARE: OPI, CND
TECH SUPPORT: Envision
“We updated our website by adding new stylist photos and bios, renewing our branding, and adding a section for clients to leave reviews. We also linked our Instagram account to our site so all of our pictures will display there.”
STUDIO BE SALON
Fort Collins, CO
studiobe.com
Ian and Beth Weber
2014: $3,967,000
2015: $4,325,000
INCREASE: 9%
SQUARE FEET: 2,500; 1,300; 1,200
TOTAL EMPLOYEES: 83
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Paul Mitchell, Oribe, Surface
COLOR: Paul Mitchell
TECH SUPPORT: SalonBiz, Web App Clouds
ASSOCIATION: PBA
“Once a week, we close our Boulder location and hold education classes. In the morning, we have hands-on demo classes and lectures, and from 12 to 4 p.m., we have one-on-one training with coaches. We work with models and really drill down on techniques.”
TANGERINE SALON AND SPA
Murfreesboro, TN
tangerinesalonandspa.com
James, Mark and Donna McCarrall
2014: $1,425,000
2015: $1,554,000
INCREASE: 9%
SQUARE FEET: 4,200
TOTAL EMPLOYEES: 35
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI, CND
TECH SUPPORT: SalonBiz
ASSOCIATION: PBA
“We provided a retail monthly bonus structure for the front desk and gave them quicker gratification, and we raised the salons retail per client ticket an additional 25% for service providers to receive commission, which motivated them.”
TEASE HAIR STUDIO
Hudson, MA
teasehudson.com
Matt and Jaclyn
2014: $379,000
2015: $499,000
INCREASE: 32%
SQUARE FEET: 1,600
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $44
BEST-SELLING RETAIL: J Beverly Hills, Loma, Kevin Murphy
COLOR: J Beverly Hills
TECH SUPPORT: Salon Target
“We decided to implement a dress code, and by having this guideline the team members appear more unified and professional while still being able to express their own personality. Many guests comment on how great they look.”
TRIOS AVEDA SALON
Fort Collins, CO
triosaveda.com
Karen and Joe DeAnda
2014: $1,460,000
2015: $1,673,000
INCREASE: 15%
SQUARE FEET: 2,800
TOTAL EMPLOYEES: 34
AVERAGE CUT & STYLE: $46
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: Aveda, OPI, CND
TECH SUPPORT: SalonBiz
“We began a custom social media management plan, which involved not only strategic posting but targeted Facebook advertising to appeal to new guests.”
TRUE BLUE SALON
Nashville, TN
truebluesalon.com
Kim Hunter
2014: $1,282,000
2015: $1,456,000
INCREASE: 14%
SQUARE FEET: 3,100
TOTAL EMPLOYEES: 21
AVERAGE CUT & STYLE: $53
BEST-SELLING RETAIL: Aveda
COLOR: Aveda, Pravana
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, ZeeZor
ASSOCIATIONS: PBA, Intercoiffure
“I took the leadership training portion of Red Chocolate, and two team members took the technical. We got some simple tracking tools that have made such a difference to the bottom line. We began tracking hair color waste, conditioning treatments and pre-booking.
URBAN BETTY
Austin, TX
urbanbetty.com
Chelle Neff
2014: $1,452,000
2015: $1,938,000
INCREASE: 33%
SQUARE FEET: 3,400
TOTAL EMPLOYEES: 28
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Bumble and Bumble, Pureology, Moroccanoil
COLOR: Redken, Wella, Pravana
TECH SUPPORT: STX
ASSOCIATION: PBA
“We check our Profit & Loss monthly and look at where we are spending our money. We now have a set percentage for each category that we budget for every month. That keeps the salon in-check and maintaining a profit.”
VOGA SALON
Overland Park, KS
vogasalon.com
Armando and Ashlee Laya
2014: $853,000
2015: $1,156,000
INCREASE: 36%
SQUARE FEET: 1,500
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $51
BEST-SELLING RETAIL: Redken, Pureology, L’Oréal Professionnel
COLOR: Redken
TECH SUPPORT: Millennium
“We conducted in-depth target market research for residents within five miles, then we analyzed demographics and household income to establish a baseline for the desired dollars per hour.”
WATERCOLOR SALON/SPA
Ridgeland, MS
watercolorsalon.com
Todd and Christa Freeman
2014: $2,449,000
2015: $2,832,000
INCREASE: 16%
SQUARE FEET: 2,200; 5,200
TOTAL EMPLOYEES: 34
AVERAGE CUT & STYLE: $69
BEST-SELLING RETAIL: Redken, Bumble and Bumble, Pureology, Kerastase
COLOR: Redken, L’Oréal Professionnel
NAIL CARE: Essie, OPI, CND
TECH SUPPORT: Envision
ASSOCIATION: PBA
“We give new clients a blue smock, while our regular smocks are black. The team knows they’re new guests, making it easier to let them know we appreciate them and want to make their first visit a positive experience.”
WINGATE SALON & SPA
Stratham, NH
wingatespa.com
Tom and Claire McDermott
2014: $2,237,000
2015: $2,437,000
INCREASE: 9%
SQUARE FEET: 9,000
TOTAL EMPLOYEES: 51
AVERAGE CUT & STYLE: $52
BEST-SELLING RETAIL: Kerastase
COLOR: L’Oréal Professionnel
SKIN CARE: Cosmedical
NAIL CARE: OPI
TECH SUPPORT: Salon Ultimate
ASSOCIATION: I/SPA
“In years past, we would enter the new year with a long list of goals. But I’ve found that too long a list can become a distraction from the three or four main goals you need to focus on for success.”
XANADU HAIR SALON
Chesapeake, VA
hairxanadu.com
Danise Keilitz
2014: $372,000
2015: $618,000
INCREASE: 66%
SQUARE FEET: 1,600
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $42
BEST-SELLING RETAIL: Eufora, Davines, Verb
COLOR: Eufora, Pravana, Joico
SKIN CARE: Rhonda Allison
TECH SUPPORT: Salon Ultimate
“During the 2014-2015 year, our growth was due to moving to a bigger and newer location. We went from a five-stylist salon, to a nine-stylist team with two assistants. We also implemented split shifts and are open seven days a week.”
Z STUDIO
Tulsa, OK
zstudiotulsa.com
Drew Anderssen and
Beau Barbee
2014: $491,000
2015: $611,000
INCREASE: 24%
SQUARE FEET: 2,300
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $41
BEST-SELLING RETAIL: Pureology, Wella, Moroccanoil
COLOR: Wella, Pravana, Redken
TECH SUPPORT: Millennium
ASSOCIATIONS: CC, the Tulsa Metro Chamber of Commerce, Tulsa Brookside Business Association
“One of our most successful promotions was a tri-fold card that serves as a pre-booking, referral and product promotion in one.”
ZANDI K SALONS
Denver, CO
zandiksalon.com
Faye Zandi and Nicki Wenz
2014: $1,428,000
2015: $1,863,000
INCREASE: 30%
SQUARE FEET: 2,500; 1,200
TOTAL EMPLOYEES: 36
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda, Zandi K
TECH SUPPORT: SalonBiz
ASSOCIATION: PBA
“We focus on creating a culture of success. Each year, we have a mantra that is the theme of everything we do in business. The year, our mantra was ‘Our goal is your success.’”
ZINKE HAIR STUDIO
Boulder, CO
zinkehairstudio.com
Jolene Zinke and
Megan Robertson
2014: $709,000
2015: $967,000
INCREASE: 36%
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 26
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda, GK Hair
COLOR: Aveda, Pravana
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz
ASSOCIATION: PBA
“We contribute our success to three new management ideas—a focused strategy to hire new team members who match our culture, a fast-paced intensive assistant program, and the adoption of new cloud-based technology integrated with social media.”
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