Close
Salon & Spa Services

The Business of Hair Color: Make Your Color Shine

Stacey Soble | March 31, 2014 | 1:02 PM

The Business of Hair Color: Make Your Color ShineIf you’re going to be serious about color in your salon, make sure it shows. “Don’t put your color light under a bushel,” say Beth Minardi, renowned colorist, color educator, Joico spokesperson and founder of Minardi Luxury Color Care and Beth Minardi Signature Shades. “If you offer color services, then don’t put your color room on a separate floor or in the back of the salon – it needs to be visible and right in the face of the client.”

Color services need to be integrated into the menu too, and purposeful, says Minardi. “You have to put the sizzle with the steak—talk about dimensional color, glazing, camouflage, rich dimensional tones.”

Appoint a color director in your salon by identifying who’s the most passionate about color and has the most education. “The color director can be called over to help excite the client—and that excitement is important,” says Minardi. “Too many stylists don’t act excited about anything they do.”

And, everyone in the salon has to have beautiful haircolor, stresses Minardi. “They need to be aspirational.”

The Business of Hair Color: Make Your Color ShineWatch and learn as haircolor icon Beth Minardi reveals three new applications designed to deliver gorgeous, fashionable color that will keep your clients coming back for more. Plus, every technique features Beth Minardi Signature shades, providing the exact color formulas you need to elevate your reputation as a star colorist. Order the DVD today at www.shopmodernsalon.com.

Facebook Comments

More from Salon & Spa Services

Salon Today 200 The open concept reception table at Lavish in Webster, TX.
Salon Today 200

2017 Salon Today 200: Customer Service

Stacey Soble | December 1, 2016

When it comes to a client building a long-term relationship with a salon, the level of service a guest receives can be more important than the precision of the haircut of the quality of the color. Customer service impacts the client's overall experience, and the salons and spas who deliver it during each and every visit boost their overall sales along with their client retention figures. Find out who made this year's Salon Today 200 list in Customer Service.

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, the often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Load More