Close
Salon & Spa Services

The 2014 Salon Technology Study

Stacey Soble | July 7, 2014 | 9:27 AM
Photo 1 of 15
Photo 2 of 15
Photo 3 of 15
Photo 4 of 15
Photo 5 of 15
Photo 6 of 15
Photo 7 of 15
Photo 8 of 15
Photo 9 of 15
Photo 10 of 15
Photo 11 of 15
Photo 12 of 15
Photo 13 of 15
Photo 14 of 15
Photo 15 of 15

HOW SOCIAL-SAVVY ARE YOU? WHAT TECHNOLOGIES DO TODAY’S SALONS USE DURING AN APPOINTMENT? WHAT SOCIAL MEDIA RESONATES BEST WITH GUESTS? DETERMINED TO FIND OUT, SALON TODAY LAUNCHED A GROUNDBREAKING NEW STUDY THAT ANALYZES HOW TODAY’S OWNERS AND STYLISTS LEVERAGE TECHNOLOGY TO GROW THEIR BUSINESSES.

Click through the slideshow to see all salon technology statistics.

When personal computers first hit the market, followed by salon management software, then corporate websites, the professional salon industry might not have been the fastest to embrace these new technologies. But when social media provided new visual avenues for beauty professionals to showcase their work, as well as connect with their clients and each other, the beauty industry jumped in, pedicured feet first.

When it comes to adopting the latest technology, we know beauty professionals have come a long way, but at MODERN SALON Media, we were determined to find out just how big a role it plays in the everyday lives of hardworking salon owners and behind-the-chair service providers. With generous support from SureTint Technologies, MODERN SALON Media’s research department launched a groundbreaking study in late spring across two distinct audiences: the owners and managers of employment-based salons and working stylists/colorists, including independent contractors. There were 805 qualified respondents who completed the survey, with 344 representing owners and managers, and 461 representing stylists/colorists.

“Technology has been the game changer for so many industries, and now the professional beauty industry is experiencing the efficiencies and benefits of adopting new technologies,” SureTint’s CEO Michael Wright says. “SureTint is at the forefront of salon technology and software development and, as such, we were excited to partner with MODERN SALON Media and SALON TODAY to better understand the use of technology and the mindset of salon owners, managers and stylists. Providing specific and relevant data in this emerging category benefits everyone and helps define the needs and wants of our clients.”

In addition to giving us a glimpse of technology use in today’s salons, this survey will establish important benchmarks regarding the industry’s use of technology. While we’ll be focusing primarily on the owners’ responses in this story, we’ll be providing a lot more data, and insight into the data, over the next few months across all our media platforms, especially at salontoday.com.

 

Facebook Comments

More from Salon & Spa Services

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Marketing Social media-savvy Stylists Jamie Dana and Jay Wesley Olson are desiging Social Media Magic, a two-day workshop to help stylists, salon owners and managers develop a social media brand and cultivate a community.
Marketing

Learn How to Create Social Media Magic

Stacey Soble | January 20, 2017

Stylists Jamie Dana and Jay Wesley Olson team up on a social media workshop that will help attendees avoid pitfalls, cultivate an online presence and develop their personal brand. Held at LBP Studios in Miami, Florida, the workshop is open to all and offers a number of dates to choose from.

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Load More