Close
Salon & Spa Services

SERVICE SPOTLIGHT: Cezanne Smoothing @ Butterfly Studio Salon NYC

Lauren Salapatek | June 20, 2014 | 8:51 AM
Photo 1 of 9
Cezanne Smoothing Treatment before & after.
Photo 2 of 9
Cezanne Smoothing Treatment before & after.
Photo 3 of 9
Cezanne Smoothing Treatment before & after.
Photo 4 of 9
Cezanne Smoothing Treatment before & after.
Photo 5 of 9
Cezanne Smoothing Treatment before & after.
Photo 6 of 9
Cezanne Smoothing Treatment before & after.
Photo 7 of 9
Cezanne Smoothing Treatment before & after.
Photo 8 of 9
Cezanne Smoothing Treatment before & after.
Photo 9 of 9

It’s been a service Butterfly Studio Salon in NYC has had on their menu since December 2013, and this summer, owner and Cezanne Ambassador Kattia Solano predicts the Cezanne Smoothing Treatment is going to be a popularly requested treatment. Solano shares with us its benefits and features:

DESCRIPTION OF SERVICE: A formaldehyde-free smoothing treatment without the use of harmful chemicals that could be a health concern for stylists and clients.

The treatment features two main ingredients that do the smoothing: Sericin, a natural protein produced by the silk worm, Bombyx mori. Sericin bonds very effectively to the natural keratin in hair and acts as a cement between the strands of keratin proteins and is able to lock hair into a smoother, straighter shape.

Glycolic acid, a popular exfoliant and moisturizer for skin, is the second main ingredient. It penetrates the hair shaft to allow keratin and vitamins to infuse throughout the hair shaft, delivering softer and more manageable hair. The treatment includes Vitamins C, E, B3, B5 and B6 derived from sugar cane, lemon, apple and green tea extracts.

MARKETING THE SERVICE: “We have never found a product that keeps the hair feeling natural--and Cezanne definitely does. We market it to anyone who has a little extra texture they want to smooth out. The beauty with it is that anyone can use it because it improves the quality of their own texture. We also market it to anyone who gets their hair color treated or relaxed. Getting the Cezanne treatment afterwards makes the hair feel 100 percent better.”

PRICE: $250-550 depending on length and texture of hair.

TRAINING: "Cezanne’s education team comes in and trains the entire salon. They bring in models and show us how to perform the service. Our stylists and colorists know how to do it. It's good to have color and style on the team of Cezanne, because some colorists know it better because they understand formula, etc. and the stylists know how to style it. It gives the ability for our employees to fill their book and book a client between services.”

FRAGRANCE: “You don’t feel like you are getting any harsh chemicals in the hair, it’s good for the environment of the salon. If a person next to you is getting the treatment done they are comfortable as well. The stylists don’t even need to wear gloves, Cezanne is very gentle.”

AFTER EFFECTS: “Getting the treatment feels better the second time around, and it comes out a little more manageable. A client knows they need to come in for another treatment when they hair starts feeling rough – usually after 3 months.”

REWARDS: “We do a point system with our clients and we reward them for coming back. If they return, they will receive a percentage off from the treatment. If they come in with a friend, both of them will receive a discount or a discount off the products. We also give clients a goody bag for a special price.

For more information about Cezanne, visit www.cezannehair.com.

Facebook Comments

More from Salon & Spa Services

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Marketing Social media-savvy Stylists Jamie Dana and Jay Wesley Olson are desiging Social Media Magic, a two-day workshop to help stylists, salon owners and managers develop a social media brand and cultivate a community.
Marketing

Learn How to Create Social Media Magic

Stacey Soble | January 20, 2017

Stylists Jamie Dana and Jay Wesley Olson team up on a social media workshop that will help attendees avoid pitfalls, cultivate an online presence and develop their personal brand. Held at LBP Studios in Miami, Florida, the workshop is open to all and offers a number of dates to choose from.

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Load More