The Power Hour at the Julien Farel Restore Salon & Spa at the Loews Regency in Manhattan, NY, is an all-in-one service designed to maximize the client’s time by completing multiple services simultaneously.
In tune with New York’s fast-paced business rhythm, the service fits three services in just one hour with appointments starting as early as 7 a.m.
DESCRIPTION:
Four Power Hour options:
Option A: Blowdry, manicure, pedicure
Option B: Blowdry, makeup, manicure
Option C: Mini facial, manicure, pedicure
Option D: Customize your own
PROCESS: Depending on the option selected, guests receive a Restore hair treatment at the stylist’s work station while simultaneously receiving a manicure and pedicure. A make-up service is typically followed by the blowdry/manicure combo for Option B.
The salon and spa’s treatment rooms also feature multi-tasking chairs that allow guests to place feet into a foot basin for a pedicure while getting a facial at the same time.
WHO PERFORMS THE SERVICE: Highly trained stylists and experts.
SUPPLIES USED: Each option requires different sets of supplies.
The blowdry utilizes Julien Farel Anti-Aging Haircare Restore, Julien Farel high-powered hairdryers, Julien Farel hairbrush and additional supplies dependent upon hair type.
YSL and Deborah Lippmann polishes are used for the manicures and pedicures, along with nail cutting and shaping tools.
The mini facial uses Natura Bissé products, among others, and spa beds accommodate pedicures during facials.
COST: $155 and up.
TARGET MARKET: The service is targeted toward the business elite and travelers who are tight on time and looking to satisfy their beauty and wellness needs quickly.
“We understand their time can be minimal, and taking care of their beauty and wellness needs can sometimes be tricky,” says Julien Farel, owner. “The Power Hour is designed to provide our clients with ease, convenience and maximized time.”
HOW IT’S MARKETED: The salon and spa markets the Power Hour through press, email marketing, social media content and campaigns, and face-to-face with clients.
NUMBER SOLD PER MONTH: At least 70-75
HOW THE SERVICE CONTRIBUTES TO JULIEN FAREL RESTORE SALON & SPA’S SUCCESS: The underlying theme of luxury beauty combined with efficiency is the main service philosophy of the Julian Farel Restore Salon & Spa.
“Our capability to deliver a service like the Power Hour is what distinguishes us from other salons and spas,” Farel says. "Clients are now able to receive up to three treatments in just one hour. It's a unique rendition on luxury treatments."
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