Salon Business News

SOTY 2014: Cloud 10 Blowdry Bar and Makeup Salon

Stacey Soble | May 15, 2014 | 6:56 PM
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3rd Runner-Up: Cloud 10 Blow Dry Bar and Hair Salon

In Delray Beach, Florida, busy female professionals recently found a new place to get gorgeous in an 60 minutes or less with the Cloud 10 Blow Dry and Hair Salon. Owner Jodi Dery designed the space as a luxurious place for relaxing, indulging oneself and socializing.

Although the location boasted a generous 1700 square feet, the original space was challenged because it was wide and shallow, making for a tricky layout. Dery brought in Architect George Brewer, whose unique approach to space planning resulted in Cloud 10’s innovate and highly functional layout. To make the space work, makeup stations were placed on the back wall perpendicular to the styling stations with plenty of room in between. The reception and waiting areas were specifically designed to showcase retail products such as affordable, stylish jewelry, as well as makeup and haircare products. Three separate retail areas ensure that the clients’ attention is captured throughout the service.

For the design of the space, Dery went with clean, simple, and elegant with a white on white look. “Many of the fixtures are from Italy,” says Dery. “I saw them in a design magazine, and although in the pages they were shown in green, I could envision them all in white. Our guests love the whole look of the salon, and often tell us that the pictures of the space don’t do it justice.”

Leveraging the latest technology heightens the guest experience. Four shampoo chairs with built-in Shiatsu massage help stylists provide the perfect start to the service during an eight-minute shampoo service. Clients have access to WiFi, stations are equipped with chargers for every type of cell phone, and flat-screen TVs play fun movies and shows with captions to keep sound to a minimum. To further delight guests, iPads at each station are loaded with fashion and makeup videos, as well as the salon’s own private App, which houses the current digital editions of nine beauty and fashion magazines, the salon’s detailed menu offerings, and a “Take My Picture” function.

“We’re located in the downtown area, and we hot several wedding parties, bachelorette parties and pretty princess parties,” Dery says. “The Take My Picture function in a fun little detail—like a photo booth, it encourages the client to take four different shots of their new style, then they can share it through their social media sites or hit a button and the photos print at the front desk.”

To date, the concept seems to be paying off. Dery recently responded to client demand and expanded the dry bar menu’s offerings by incorporating cutting and coloring services.

Cloud 10 Blow Dry Bar & Makeup Salon
Delray Beach, Florida
Owner: Jodi Dery
Established:  2013
Salon style: Affordable Luxury; Sleek Boutique; Hi-Tech Elegance
Square footage: 1,750
Styling Stations: 13
Treatment Rooms: 1
Equipment: Gamma & Bross
Furniture: Gamma & Bross, Herval Furniture, Axo Lighting
Total design investment: $690,000
Top Retail lines: Living Proof, Kevin Murphy and Davines
Design by: George Brewer, Brewer Architecture
Architects:  George Brewer, Brewer Architecture
Photography: Jerry Long and Jodi Dery

Owner’s Comments:

 “Our shampoo chairs with built-in Shiatsu massage provide the perfect start to the Cloud 10 experience. All of our styling stations are wired with iPads, which are loaded with popular magazines, and chargers for every type of cell phone.”

Judges Comments:

“The furniture, tiled ceiling, millwork and moldings come together to create a beach-house look.”—Patrascu

“Bella! The lighting reminds me of a movie star set, making the client feel like they are ready to go on stage.”—Grissler

“Love the combination of a gleaming white interior, pleated shades on the hanging lights, sconces and theater lighting that makes the salon bright, but softly inviting like its namesake.”—Hillenmeyer


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