Your Marketing Guide for the Holiday Season

Lauren Salapatek | October 4, 2016 | 9:29 AM

The holidays are quickly approaching, and beauty services will be extremely popular over the next few months. This is the perfect time for salons and spas to increase their customer base and sales during the busy season. November through January seem to be a peak time, so why not take advantage of the holiday rush to fill your book and sell more retail?

With Millennium Software's 2016 Salon & Spa Holiday Marketing Calendar, you can plan ahead and organize your marketing efforts so that you are equipped with new ideas on how to promote your business, the best times to launch email campaigns, and the important dates to help you prepare for the rush. This calendar also includes helpful statistics and metrics to motivate you to take advantage of this 3-month period when you can really achieve an increase to your bottom line before the year’s end.

In addition to the holiday calendar, you can also prepare for the season with some other tips to help increase revenue, such as how to sell more retail.

1.  Focus on existing clients – Sure, anyone can buy your retail products, but it’s your core clients who will be your biggest retail drivers.

TIP: Find the top 20% of your most loyal clients by running a report through your salon or spa software. Target them specifically. Offer a “treat others while you treat yourself” promotion. When your client spends a certain dollar value on a service, give them a $20 gift card. This can help promote loyalty as well as bring in new clients.

2.  Bundle your products – Are there products on your shelf that just don’t seem to move on their own?

TIP:  Create special limited-time offer bundles. Package one or two slow-moving products with the season’s best seller at a special price. This not only helps you sell more products and bring in more revenue, but it also helps clear out your shelves for the New Year.

3.  Use media to drive sales – 65% of shoppers refer to social media when looking for holiday gift ideas. Take advantage of your social platforms like Facebook and Instagram by making seasonal specials visible and easy to find.

TIP:  Get clients involved by holding holiday-themed contests. Use a special hashtag to easily find entrants and create a buzz around your business.

Adjusting your salon or spa’s marketing and retail strategy even just a little bit can help produce exceptional results. Download Millennium Software's FREE 2016 Holiday Marketing Calendar to fully take advantage of their tips, stats, and important dates so that you are prepared and ready to make this holiday season your most profitable yet.

Originally posted on Modern Salon.

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