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Management Practices

STAMP 2016: Headlines' In-Salon Marketing

Stacey Soble | September 7, 2016 | 4:49 PM
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Spring is in the Hair
Headlines The Salon
Encinitas, California
Owners:
Gayle Fulbright and David Linde

The team from Headlines recently had the opportunity to partner on a photoshoot with Fine magazine, a local lifestyle publication.

“We were able to utilize our images to create our spring merchandising campaign,” Fulbright says. “The promotion was called ‘Spring is in the Hair and Everywhere!,’ and it tied the images to great product incentives, which resulted in a strong month of retail sales of more than $25,000.”

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