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Management Practices

STAMP 2016: Gene Juarez's Client Recruitment Brochure

Stacey Soble | September 7, 2016 | 4:27 PM
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A Beautiful Friendship
Gene Juarez Salons & Spa
Bellevue, Washington
Owner:
Evergreen Pacific Partners

In Fall 2015, the salon launched a successful city-wide campaign that brought in a record number of new clients. Wanting to make them feel welcome while ensuring a lifelong relationship, the marketing team designed an envelope that includes a welcome from company president Scott Missad and an incentive to come in for a second visit.

“This program has been very successful in our salon, and helps our talented staff continue to build a loyal clientele,” Missad says.
 

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