STAMP 2016: Red 7's Branding Strategy
Share a Coke
Red 7 Salon
Owners: David Kafer and Jason Hall
Hall wants Red 7’s clients to feel emotionally connected to the salon and think it is fun, colorful, creative and cutting edge. This year, the salon branded client giveaways, including beer cozies, pens, Rice Krispie treats and bottles of Coca Cola.
“The Share A Coke idea came when I purchased a coke from a convenience store and it had the name ‘Cynthia’ on it, and I thought, how fun would it be if it read ‘Red 7 Salon,” Hall says. “It cost about $3.75 a bottle, and we did it to celebrate our 14th anniversary.”