STAMP 2016: Mango Salon's Co-Branded Campaign
Dry Styling Events
Owners: Pat and Bobbi Heaney
Partnering with Sephora and Bumble & Bumble, Mango hosts Dry Styling Events once a month at Sephora.
“Two or three of our designers attend each event, offering advice on haircare and product recommendations while they demonstrate dry-styling techniques,” says marketing director Lynsey Glasco. “Because our relationship is so strong, the events are always held on busy Saturday afternoons or during a closed-door private event for Sephora’s most elite guests.”
Sephora promotes the events each month to its in-house e-mail lists, which gives the salon exposure to beauty-obsessed customers who become potential new guests.