Close
Management Practices

STAMP 2016: Zano Salons' Philanthropic Campaign

Stacey Soble | September 6, 2016 | 4:35 PM

Zano Salons & Day Spas
Naperville, Illinois
Owner:
Denise Provenzano

After analyzing the salon chain’s client base, Nick Provenzano determined that its key demographic of 35-60 year old females needed to be supported to keep business growing. Listening to feedback from focus groups of guests who believed the salon’s price point was too pricey for their high school-aged children, the salon created Teen by Zano, which allowed these guests to enjoy one price point on specific services no matter which of the salon’s stylists the teen visited.

When teens signed up for the program either in the salon or online, they received a simple postcard welcoming them and a Teen by Zano membership card with the rules and expiration date. Through the program, the salon collected the email addresses of both teens and their parents, then marketed specifically to them eight times throughout the year with special offers and promotions around teen-specific times, such as prom and homecoming.

“Teen by Zano has been extremely successful with increased loyalty and increased spending by having an attractive price point for everyone in the family,” Provenzano says.

Facebook Comments

More from Management Practices

Management Practices
Management Practices

SALON TODAY RECOMMENDS: 5 Articles on Solving Struggles in Retailing, Retention, Legislation and More

Elizabeth Jakaitis | June 16, 2017

Being a salon owner means managing the education of stylists, retention of staff, progress of profits and more. Inevitably, there are land mines in all of these areas and the path to success is not always clear. We've explored the Aveda Means Business blog and found stories of several salon owners who think outside the box to find solutions to common small-business struggles. Read about the areas where their businesses struggled and what they did to implement systems that work.

SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | June 1, 2017

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

Load More