Management Practices

STAMP 2016: Gordon Salons' Philanthropic Campaign

Stacey Soble | September 6, 2016 | 3:47 PM

Trashion Show
Gordon Salons
Highland Park, Illinois
Tony and Pam Gordon

Gordon Salons’ successful Trashion Show fundraiser was supported by four months of advertising and planning and 24 strategic team meetings. Mirror talkers and posters helped inform the clients, and Constant Contact newsletters, neighborhood print ads and social media posts garnered community support. In addition to selling $40 tickets to the Trashion Show, stylists donated $10 to be able to wear jeans to work, and clients purchased raffle tickets to win a chance at three free haircuts. Local businesses and artists donated auction items for the event, and donations were solicited through

“The models for the show were local burlesque dancers who entertained the crowd with a family friendly act,” Tony Gordon says. “More than 50 pounds of recycled salon materials were fashioned into gowns and headpieces. And the event raised more than $15,000, which was donated to The Alliance for the Great Lakes.”

Facebook Comments

More from Management Practices

Management Practices
Management Practices

The Experiential Power of Beauty

October 25, 2017

In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More