Management Practices

STAMP 2016: Interlock's Best Incorporation of a National Campaign

Stacey Soble | September 6, 2016 | 3:37 PM
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The Art of Hair
Interlocks Salon & Spa
Newburyport, Massachusetts
Ginny Eramo

Interlocks recently created an event, sale and general buzz centered around limited-edition product packaging by Shu Uemura and Maison Kitsune.

“As this was already a collaboration between two different brands, staying in the tune of their marketing was challenging,” Eramo says. “We took elements of the packaging imbued with the youthful luxuriance of these exotic brands and married that to the simplistic elegance we strive to project.”

The campaign included a series of promotional signs, window signage and product displays. For every Shu Uemura product purchased during the promotion, clients earned an entry into a raffle for a Maison Kitsune scarf, which was used on the mannequin in the display.

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