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Management Practices

STAMP 2016: Salon Rootz' Guerilla Marketing Campaign

Stacey Soble | September 6, 2016 | 3:05 PM

Cold Calling
Salon Rootz
Medina, Ohio
Owners:
Jen Tryon and Sheila Barco

After Barco got a call from her dentist encouraging her to book her next appointment, she thought about making daily calls to fill the holes in the appointment book. Each day between 8:30 a.m. and 11 a.m., Jennifer LeBlanc, the salon’s marketing director calls the day’s scheduled clients and up-sells open appointments.

“Primary add-ons are gel manicures and express pedicures with our color appointments and waxing services and shampoo/blowdrys to our nail appointments,” LeBlanc says. “This year our up-sell rate increased 12.45% with $18,000 in revenue in same-day appointments.”

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SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | December 9, 2016

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

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