Management Practices

STAMP 2016: Salon Gatto's Social Media Videos

Stacey Soble | September 2, 2016 | 8:08 PM

Salon Gatto
Hoboken, NY
Christine Gatto

Instead of showcasing dramatic makeover images on models with unrealistic before images, for their Facebook advertising campaign, the salon created both male and female makeover videos. The tagline, “At Salon Gatton, you won’t realize you’re a before until you see your after. Book your Voila! moment now.”

Spending only $100 on production, the videos were shot by Greg Tramultola, the salon’s in-house production and event coordinator, during actual appointments and were edited using iMovie. The ads ran for a month, and reached a combined 50,000 views on Facebook and Instagram and over 300 clicks to the salon’s website.

Facebook Comments

More from Management Practices

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More