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Management Practices

STAMP 2016: Progressions' Direct Mail Campaign

Stacey Soble | September 2, 2016 | 5:54 PM

Homemade Apple Pie
Progressions Salon Spa Store
Rockville, Maryland
Owner:
Cindy Feldman

Progressions worked with the Imaginal Marketing Group to welcome new neighbors and potential clients into the neighborhood with gift-card mailers. The cards offer a $20 gift card that can be used with any service, and Progressions partnered with a local direct-mail company to get address lists of new homebuyers and mailed the cards in branded envelopes.

“Consider it our version of homemade apple pie,” the card reads.

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