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Management Practices

STAMP 2016: Interlock's Print Ad

Stacey Soble | September 2, 2016 | 10:46 AM

Put Your Best Face Forward
Interlocks Salon & Spa
Newburyport, Massachusetts
Owner:
Ginny Eramo

To appeal to the upscale readers of Northshore Magazine, the Interlocks team worked with an experienced advertising art director to select and style the model for the photoshoot. Eramo had decided on a simple, image-based vertical ad to appeal to the salon’s target clientele with captivating yet approachable glamour.

“Our tagline, ‘Put Your Best Face Forward’ serves two purposes,” she explains. “It’s a reminder that our services leave our client feeling perfectly groomed and confident in her appearance, and it’s also a playful nod to our Best of Salon North honor from the magazine.”

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