Salon Business News

Salon Today 200 Celebrates 20 Years!

Stacey Soble | July 11, 2016 | 9:20 AM

Do you remember when you turned 20? It was such an accomplishment to finally enter your adult years, yet you still had a long, bright future to plan and enjoy.

The Salon Today 200, our hallmark salon business competition that recognizes growth and best practices, is turning 20 this coming January, and we’ve got some exciting things planned.

When Michele Musgrove, then editor of Salon Today and now our associate publisher and editorial director, was conceiving of the idea behind this recognition program, salon numbers were closely guarded secrets. Michele decided the best way to verify a salon’s growth was to request copies of its tax returns. Industry naysayers, including some of our management at the time, told her that could never be done. “It’d would be challenging to get one trusting owner to give you a look at his or her numbers, let alone 200,” they said.

Because Michele not only wanted to celebrate the success stories of great salons, she wanted to help establish important business benchmarks that all salons could measure themselves against, she persevered. Her instinct was rewarded when a landslide of applications and tax returns came in, and the first Salon Today 200 was born in 1998. 

In 2010, our popular success competition underwent a metamorphosis. After the economy started to tank in 2008, the strongest salons in our industry were doing well to hold steady, and few were posting growth figures. At the same time, our editors thought it would be a good idea to recognize the best business practices that contribute to growth, and we created competition categories that allowed readers to spotlight their strong points while simultaneously leveling the playing field for salons of all sizes.

Our 20th anniversary competition will honor this new tradition by featuring 11 competition categories, including Growth, Compensation & Benefits, Retention and Referral Programs, Customer Service, Employee Education, Salon Culture, Inventory Management, Philanthropy, Technology, Retail & Merchandising and Planned Profitability.

To commemorate our 20th birthday, we’ll be  issuing celebratory certificates to salons that have made the list five years or more. This will require a little work on our part, since we’ll have to enter in missing data from our early years to create a database that can study all 20.

We’ll also take a closer look at some of the salons featured in that first 1998 competition. We’ll be looking at where they are now, and what they’ve done to maintain their growth.

Plus, we'll take an interesting look at salon business then and how it's different today.

Our honorees will also enjoy one helluva birthday party in New Orleans at the close of Serious Business. You won’t want to miss it, and the only way to earn your ticket is to visit and start working on your application. Due date is August 31!

Facebook Comments

More from Salon Business News

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Salon Today 200 The team from Local Honey in Greensboro, NC.
Salon Today 200

2017 Salon Today 200: Growth, Part Two

Stacey Soble | December 12, 2016

Meet the second half of our 2017 Salon Today 200 Growth Honorees. When a salon or spa masters a number of best business practices, it often fuels its growth. The resulting momentum, as well as the extra resources, often encourage the business and its team to continue to expand as they seek success.

Salon Today 200 The open concept reception table at Lavish in Webster, TX.
Salon Today 200

2017 Salon Today 200: Customer Service

Stacey Soble | December 1, 2016

When it comes to a client building a long-term relationship with a salon, the level of service a guest receives can be more important than the precision of the haircut of the quality of the color. Customer service impacts the client's overall experience, and the salons and spas who deliver it during each and every visit boost their overall sales along with their client retention figures. Find out who made this year's Salon Today 200 list in Customer Service.

Salon Today 200 The team from The Circle Salon on retreat at the Garfield Park Conservatory in Chicago, IL.
Salon Today 200

2017 Salon Today 200: Salon Culture

December 9, 2016

Announcing the 2017 Honorees in the category of Salon Culture. Culture is that invisible, yet tangilbe, energy that binds and propels a team and attracts clients. A strong culture is hard to define and even more difficult to build. But when mastered, these salons are unstoppable.

Load More