Close
Salon & Spa Services

Upgrade Revolution

Laurel Nelson | May 3, 2016 | 11:27 AM
Sonya Dove, co-owner of the Doves Studio by DNA, boosted her service sales by carving out an expertise with hair extensions. Here, she models Hairdreams' Quikkies which give her bob added fullness. Image by Nicolas Troncin.

When a salon’s service providers start reaching full productivity, an owner’s usual next step is to mentally start envisioning his or her brand in a bigger location or an additional one. But the smartest course to profitability lies in first maxing out what you can sell at your existing location.

For a salon, that can mean extending hours and split-shifting. But another way to achieve higher sales and profits comes through focusing on the service menu—honing the teams’ skills and developing service specialties, expanding with new service categories, and designing and marketing upgraded options within each menu category.

Salons realize higher ticket averages on clients that have patronized them for years, all without adding to overhead; clients find new solutions to their biggest beauty issues; and stylists go home with heftier paychecks.

There are multiple opportunities for salon owners to expand their service menus, but for this story five areas are highlighted: extension services, hair treatments, nail services, lash extensions and thinning-hair solutions. Using these categories, our smart salon specialists show you how they are maximizing their service sales.

To access each individual feature segment, click on the corresponding link below:

Extending Your Menu: Extensions the New Road to Revenue

Make Mine An Upgrade: Growing Sales through Add-On Hair Services

Driving Digits: Keeping Nail Services Competitive

An Eye Opener: Big Profits Realized for Small Lashes

Coutering Clients' Biggest Fear: REsolve a Thinning Hair Challenge and You Have Clients for Life

 

 

Facebook Comments

More from Salon & Spa Services

Salon Today 200 The open concept reception table at Lavish in Webster, TX.
Salon Today 200

2017 Salon Today 200: Customer Service

Stacey Soble | December 1, 2016

When it comes to a client building a long-term relationship with a salon, the level of service a guest receives can be more important than the precision of the haircut of the quality of the color. Customer service impacts the client's overall experience, and the salons and spas who deliver it during each and every visit boost their overall sales along with their client retention figures. Find out who made this year's Salon Today 200 list in Customer Service.

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, the often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Career Denise Avallone and Donna Huston, owners of Adagio for Hair in El Dorado Hills, CA.
Career

The Healthy Workplace Checklist

Rosanne Ullman | October 4, 2016

When salons encourage their stylists to make health and fitness a priority, the team is better able to take care of the salon's clients. Healthy Hairdresser Editor Rosanne Ullman compiled this Healthy Workplace Checklist to help owners with specific action items they can implement to begin developing a culture of wellness.

Load More