Management Practices

Salon Today April 2016: Culture Club

Stacey Soble | April 11, 2016 | 7:25 AM
"Culture Club" is the cover story of the April issue of Salon Today. To follow each salon's unique culture story, click on each link below.

When it comes to salon culture, business coaches are fond of brandishing warnings to their salon-owner clients: “If you don’t make a conscious decision to define and cultivate your salon culture, it will be cultivated for you—and it might not be a culture you want.”

What is salon culture? It’s that invisible, yet tangible, energy that distinguishes the salon or spa, binds its team and attracts clients. A clear culture can guide a salon leader’s business decisions, inspire team members to exceed goals, draw fresh talent into the salon, all while maximizing service and retail sales.

For those owners willing to embrace the challenge, creating and nurturing salon culture can be a full-time job. But the payoff is worth the work, as it can result in a creative and positive work environment where everyone thrives.

 To help you on this journey, we’ve gathered six culture-minded salon owners who share how they involved their team members in designing their culture, how they use their culture to guide important business decisions and what activities they embrace to keep their culture alive and growing.

Follow the link to each salon to read their Culture Club story:

Signatures Salon: Reinventing the Work Week

Studio Be: Coaching to the Core Values

Maximum FX: Reality Check

Spa Bleu: Culture Ambassadors

Bobby Cooper Salon: Work Hard, Play Hard

Ginger Bay Salon & Spa: Daily Infusions of Culture

Facebook Comments

More from Management Practices

Management Practices
Management Practices

SALON TODAY RECOMMENDS: 5 Articles on Solving Struggles in Retailing, Retention, Legislation and More

Elizabeth Jakaitis | June 16, 2017

Being a salon owner means managing the education of stylists, retention of staff, progress of profits and more. Inevitably, there are land mines in all of these areas and the path to success is not always clear. We've explored the Aveda Means Business blog and found stories of several salon owners who think outside the box to find solutions to common small-business struggles. Read about the areas where their businesses struggled and what they did to implement systems that work.

SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | June 1, 2017

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

Load More