Close
Management Practices

Defining Our Brand

Allyson King | December 16, 2015 | 12:52 PM

We’ve been talking about how we bring our brand to life.  As Hair & Co BKLYN our name is very significant.

HAIR is what we do.  Keep it simple.  Cut through the noise.

CO. is who we are.
COllaboration is how we work and practice our craft together as a team.
COmmunity is the diverse Brooklynites we serve with our services and our charitable efforts.   
COmmitment to always putting our clients first.
COnfindence is the result of our culture.  Our training system inspires us be color-strong and love and master all types and textures of hair.
Now, all roads must align with what we do and who we are, including store design, people, services, product, marketing and training.  Ready, set, go!!!

We started with our business plan and asked ourselves several questions:

1.     How does the space play a part in our brand? We want to be approachable and expose what we do.  

  • We’ll bring our craft to the window.  Walkers by immediately will see what we do.  
  • We are color-strong and our colorbar is our centerpiece.
  •  Eliminate the barrier of a reception area, yup no reception desk at Hair & Co BKLYN.  We will bring technology to our client and make the experience more intimate.  We will have a Concierge but we are exploring the mind shift that will accompany the design.
  • Outdoor space is our communal space, a place to go, hangout and connect.

2.    What are we looking for in the people?  One brand one voice.

  • The desire to be confident in all types and textures of hair.  We can train it but we need curious open minds.
  • Collaborative spirit…no silos.  
  • We want at least one expert in each discipline; color, cutting, finishing, barber, natural hair, all kinds of straightening and pinups.  
  • Three stylists with a following, who meet the above criteria and have NO EGO.


3.    How will the product and service mix make a difference?

  •  Retail product should be complementary, innovative and drive traffic.  
  • We need to be able to address all types and textures of hair and be the masters of finishing.
  • We are looking for hot up and coming brands that will drive traffic and be a bit unique in our area.
  • Reoccurring revenue is fantastic, we’ve identified 2-4 services which could be membership services.

Wow, it’s an amazing feeling to really crystalize our point of difference.  We have a ton of vendor meetings scheduled over the next two weeks to see which brands will align with our vision. 

So much to do and time is flying by…..Chat Soon.

Did you miss Allyson King's former blogs as she and her husband Shannon open their dream salon in Brooklyn. Catch up on their journey!

Smart Tips for Negotiating a Lease

Buying an Existing Salon, Is it Worth It?

A Lesson in Real Estate from the Kings

Searching for the Perfect Real Estate

Brooklyn is Our Muse

Facebook Comments

More from Management Practices

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More