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Management Practices

2016 Salon Today 200: Technology

Stacey Soble | December 8, 2015 | 9:14 PM
Stefanie Fox, owner of Canvas Salon and Skin Bar in Powell, Ohio, equips each stylist with an iPad for use in client consultations.

In today’s successful salon and spa, technology plays a critical role from appointment booking to employee management to marketing. These ST200 honorees prove they are early to adapt the latest technology to propel their growth.

AVANT SALON SPA
Austin, TX
avantsalon.com
Roy Fredericks
SQUARE FEET: 5,000; 2,500; 2,500
TOTAL EMPLOYEES: 68
AUTOMATED SINCE: 1983
WEBSITE ESTABLISHED: 1999
AVERAGE CUT & STYLE: $70
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: SalonBiz, Demandforce
ASSOCIATIONS: PBA, 2 to 10 Network
“We use a combination of Hoot Suite, WooBox and Buffer App to both keep our audience engaged and enticed with offers.”

AVEDA INSTITUTE DENVER
Denver, CO
avedainstitutedenver.com
Dale Lemonds
SQUARE FEET: 19,000
TOTAL EMPLOYEES: 40
AUTOMATED SINCE: 2005
WEBSITE ESTABLISHED: 2005
AVERAGE CUT & STYLE: $15
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: SpaBiz, Demandforce
ASSOCIATIONS: PBA, NACCAS
“Technology is a crucial component of education and student connection. All grading is done through an online portal that allows the students to clock-in with their fingerprint! Also, educators use Apple TV for PowerPoint presentations, video streaming and the creation of blueprint techniques.”



CANVAS SALON AND SKIN BAR
Powell, OH
thecanvassalon.com
Stefanie Fox
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 13
AUTOMATED SINCE: 2013
WEBSITE ESTABLISHED: 2013
AVERAGE CUT & STYLE: $42
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: SalonBiz, Demandforce, MailChimp
“Stylists at Canvas work with technology to make their job easier. Every hairdresser has an iPad they use with their consultation. They access the salons value-added-services selection and price list on the iPad through Dropbox. They also use it to access our Pinterest account.”



CORTELLO SALON
Jacksonville Beach, FL
cortellosalon.com
Ryan Fitzgerald and
Courtney Costello
SQUARE FEET: 3,900     
TOTAL EMPLOYEES: 45
AUTOMATED SINCE: 2010
WEBSITE ESTABLISHED: 2010
AVERAGE CUT & STYLE: $52
BEST-SELLING RETAIL: Oribe, Kerastase, Shu Uemura
COLOR: Goldwell
TECH SUPPORT: Millennium, Demandforce  
“Recently we were asked to be part of a test group for the Facebook beacon device. This tool will allow our business to track users, send specialized communication to their accounts and eventually allow us to create unique promotions and increase engagement.”

ELEMENTS OF STYLE SALON & DAY SPA
Eldersburg, MD
elementsofstylesalon.com
Paris Cimino
SQUARE FEET: 1,900
TOTAL EMPLOYEES: 32
AUTOMATED SINCE: 13
WEBSITE ESTABLISHED: 18
AVERAGE CUT & STYLE: $42
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
TECH SUPPORT: Envisions, Constant Contact
“Each hair and nail station, processing bar, and seating area, is equipped with a digital photo frame showing a slideshow of our monthly promotions, which helps increase our retail sales, our add-on services, pre-books, and promote our spa to our salon clients and vice versa.”



MICHAEL HELENE SALON GALLERY
Dulles, VA
michaelhelenesalon.com
Michael Helene
SQUARE FEET: 2,500
TOTAL EMPLOYEES: 22
AUTOMATED SINCE: 2011
WEBSITE ESTABLISHED: 2011
AVERAGE CUT & STYLE: $70
BEST-SELLING RETAIL: Kevin Murphy, J. Beverly Hills, Eufora
COLOR: Affinage, Kevin Murphy, Framesi
TECH SUPPORT: Booker
ASSOCIATIONS: Intercoiffure, ISBN, I/SPA, NCA, PBA, ESON
“We offer plugs to our clients so they can charge their phones. We have an Apple TV in our private rooms so our guests can choose what they would like to watch. The salon offers free WiFi and we have two flat screens that play salon videos.”



NICO SPALON
Morgantown, WV
nicospalon.com
Nicholas Romanoli
SQUARE FEET: 2,500     
TOTAL EMPLOYEES: 22
AUTOMATED SINCE: 2004
WEBSITE ESTABLISHED: 2008
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Moroccanoil, Schwarzkopf Professional, Keratin Complex,
COLOR: Schwarzkopf, Pravana, Alfaparf Milano
TECH SUPPORT: STX  
“Our free WiFi is offered to clients immediately upon entering the salon, and is now capable of supporting more devices. Given the busy lifestyle of most of our clients it’s not uncommon for some to bring their work into the salon and be busy typing away on their tablets or laptops.”



PHILIP JOHNSON SALON/SPA
St. Louis, MO
philipjohnsonsalon.com
Philip Shipman
SQUARE FEET: 2,500
TOTAL EMPLOYEES: 15
AUTOMATED SINCE: 2011
WEBSITE ESTABLISHED: 2003
AVERAGE CUT & STYLE: $46
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: SalonBiz, Demandforce
ASSOCIATIONS: NCA PBA
“Our new website is beautiful, functional, easy-to-navigate and mobile-friendly. It features a clean design, parallax scrolling, online booking, online gift cards, social media integration, online review portal and big, beautiful images.”
 

SALON 124/GENESIS BY 124/CRUSH BY 124
Grayson, GA
salon124.com
Brian Perdue
SQUARE FEET: 1,800; 1,800; 3,000; 3,000; 2,400; 4,000
TOTAL EMPLOYEES: 229
AUTOMATED SINCE: 2001
WEBSITE ESTABLISHED: 1999
AVERAGE CUT & STYLE: $42
BEST-SELLING RETAIL: Keune, Bumble and Bumble, Moroccanoil
COLOR: Keune, Pravana
TECH SUPPORT: Millennium, Zeezor, MailChimp Demandforce
ASSOCIATIONS: 2 to 10 Network, ISBN
“We are currently rolling out our Salon 124 app, so clients can book appointments, read our blog news and promotions, track their loyalty rewards, share selfies to their social media and soon, purchase our products online.”

SALON ROOTZ, INC.
Medina, OH
salonrootz.com
Jen Tryon and Sheila Barco
SQUARE FEET: 1,900
TOTAL EMPLOYEES: 14
AUTOMATED SINCE: 2008
WEBSITE ESTABLISHED: 2010
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Davines, L’Oréal Professionnel
COLOR: Davines, L’Oréal Professionnel
TECH SUPPORT: Millennium, Constant Contact
ASSOCIATION: PBA
“Our monthly e-letter, Rootz Rumorz, communicates  our latest news to clients. We promote product specials, inform clients of continuing education we’ve completed, display editorial work, discuss the latest trends, as well as highlight members of our team.”

Additional Honorees
A New Beginning, Inc., Bethel, CT
Bell Tower Salon Spa, Wyomissing, PA
Bii Hair Salon, West Dundee, IL
Centre Salon & Spa, Tiffany Plaza, Denver, CO
Charles Penzone Salons, Powell, OH
Coco Cheveux Salon, South Portland, ME
Elan Hair Studio, Sea Girt, NJ,
Ginger Bay Salon & Spa, St. Louis, MO
Inspire Salon, Weldon Spring, MO
Jon Alan Salon, Nashville, TN
Leif’s Hair Studio, Houston, TX
N Style Salon, Saugus, CA
Nuovo Salon Group, Sarasota, FL
Paul Kenneth Salon & Spa, Woburn, MA
RedBloom Salon, Calgary
Solaris, Evansville, IN
Spa Mizan, Lafayette, LA

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