2016 Coaches and Consultants Guide: Jayne and Company
Jayne and Company Owner Jayne Morehouse
Owner: Jayne Morehouse
Jayne and Company helps salons and spas define what makes their businesses unique, then shares those attributes via a customized, cost-effective, results-oriented communications plan. It will combine the perfect mix of public relations, social media, advertising, website content, blogs, newsletters and any other communication tools and tactics.
WHY WE’RE DIFFERENT: We wrote the book on public relations for the salon—literally. We have a track record of successfully creating and communicating the content that builds beauty businesses’ reputations, increases client loyalty, attracts new clients, reduces team turnover and grows each business’s bottom line. Plus we “get it.” We work with companies on all levels of professional beauty from manufacturers and distributors to beauty schools, salon chains, independent salons and independent stylists. We understand the nuances of every context and tell your story accordingly.
HOW WE WORK: We immerse ourselves into your business to learn everything we can about how it operates. Then, we build the plan, the content and the timeline to get you there.
CATCH US AT: Starting first quarter 2016, we’re launching a weekly enewsletter of tactics, tips and tested ideas to help salons and stylists grow their businesses by connecting with and serving their clients and communities in ways that matter. To subscribe for FREE, email [email protected] with your email address, first and last name, and salon name.
WORDS OF WISDOM: Publicizing yourself and your work without a strategy and a plan is no different than starting to cut and color a new client without doing a consultation first. Here’s what to do: 1. Plan, 2. Execute, 3. Evaluate your results and adjust your plan accordingly. Repeat.