Wella: A History of Innovation for Colorists

Elizabeth Jakaitis | October 7, 2015 | 3:05 PM
Photo 1 of 2
Wella North America Education Creative Director Carole Protat
Photo 2 of 2

Who we are

Wella’s portfolio of leading and trusted brands includes Wella Professionals and Clairol Professional. Their products and services are distributed in more than 100 countries across the world.


First Person

Wella North America Education Creative Director Carole Protat discusses the company’s commitment to innovation and the hairdresser.


Brand Heritage

Wella has been at the heart of hairdressing since its inception in 1880, passionately shaping the salon professional industry through ground-breaking innovation, creative inspiration, business-building programs, expert education and close salon partnerships. We are passionate about hair. Everything we do is inspired by our love of hairdressing and innovation. For more than 130 years, Wella has been delivering innovations and services that enable hairdressers’ creativity.


Identifying and inspiring trends

Wella Professionals is the industry pioneer of global trend intelligence. To showcase this unrelenting passion for excellence, we hold our annual TrendVision Awards competition, identifying the most inspiring, talented and cutting-edge trend innovators who are the pulse of today’s hair creativity. The trends we develop become more than cutting-edge fashion—they embrace all aspects of art and culture from architecture, music and design.


“Our innovation ranges from product formulation, package design and supply systems to consumer communications, world-class industry education and business models for salon owners. We invest more in innovation than any other company in our industry.” —CAROLE PROTAT


Formulation for Success

Our leveling system spreads from level 2 (darkest brown) to 10 (lightest blonde) and we are using an international numbering system for tones spanning from 0 to 9, defining the degree of warmth or coolness of a shade. Our color lines are also grouped in tonal families to facilitate the navigation and choosing the right shade for clients. Special blondes (Level 12) round up the shade palette for shimmering, blonde effects and Special Mix shades (Pure Mix Tones) expand tonal creativity.


Brand Basics



Professional hotlines:

Wella Professionals: 800.935.5273

Clairol Professional: 800.221.4900


Follow us:

Facebook: clairolpro

Facebook: wellausa

Instagram: wellahairusa

Twitter: wellahairusa

YouTube: WellaUSA


Advanced Academy:

Wella World Studio, New York, New York;

Wella Studio LA, Woodland Hills, California;

Wella Studio Atelier, Miami Beach, Florida;

See for full class schedule.


Color Educators:

Wella Professionals: Sonya Dove, Michael Haase, Eric Lindsey, Aubrey Loots, Alexandra Matiz, Mark DeBolt 

Clairol Professionals: Anita Gutierrez, Caroline Kim, Kenneth Collins, Ingrinette Pope, Oliver Adams



For technical and inspirational videos, how-tos, step-by-steps, collections and product knowledge, search for “Wella Education” on the iTunes App store or Google Play.

Originally posted on Modern Salon.

Facebook Comments

More from Industry News

Salon Today 200 The open concept reception table at Lavish in Webster, TX.
Salon Today 200

2017 Salon Today 200: Customer Service

Stacey Soble | December 1, 2016

When it comes to a client building a long-term relationship with a salon, the level of service a guest receives can be more important than the precision of the haircut of the quality of the color. Customer service impacts the client's overall experience, and the salons and spas who deliver it during each and every visit boost their overall sales along with their client retention figures. Find out who made this year's Salon Today 200 list in Customer Service.

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, the often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Load More