Close
Sponsored

Rusk: The Art of Hair

Elizabeth Jakaitis | October 7, 2015 | 1:41 PM
Photo 1 of 2
Rusk Director of Operations Grace Nowitsky
Photo 2 of 2

Who We Are

Rusk has always been about the art of hair—the creative artistry and the technical precision behind the craft—and has inspired generations of stylists and instilled in them the confidence to succeed. With one vision in mind—style and design—Rusk empowers stylists to use innovative and imaginative styling techniques to provide everything from the latest avant-garde runway look to the next must-have hairstyle.

 

First Person

Director of Education Operations Grace Nowitsky touches on Rusk’s popular products and accessible education.

 

Unique Offerings

There are two key components that make Deepshine products not only exceptional but set us apart. Micro Pure Pigment Technology ensures that haircolor molecules penetrate deeply, producing color clarity, maximum gray coverage and longer-lasting results. Advance Marine Therapy offers protection by improving hair strength and sealing the cuticle, resulting in unbelievable condition and shine.

 

Best-Sellers

Within Rusk Deepshine Conditioning Cream Color, our top sellers are the Natural Cool and the Natural Warm Series. These shades are pigmented for 100-percent gray coverage and are most often mixed with a target shade for outstanding results. When the hair is more than 50-percent gray and the target level is within 1-2 levels of the natural level, we also recommend Deepshine Shine Enhancing Cream 10 Volume Developer, ensuring the integrity of the hair and providing unsurpassed conditioning and illuminating shine.

 

Partners In Success

Rusk never refuses any salon that needs or wants additional education. We provide a haircolor class to salons that purchase any of the Deepshine Conditioning Cream packages, and if there are salons that require more than the basic color class or would like to expand Rusk products offered in their salon, all they need to do is request education, and we will be there to provide it. The Rusk education team is dedicated to giving salons and colorists whatever they need to ensure their success.

 

“Deepshine Direct, an ammonia and PPD-free direct dye, has created a lot of buzz. The unique cream formula applied directly to hair produces intense, long-lasting vibrant colors. Deepshine Direct can be used individually or mixed together for endless color transformations and last up to 20 shampoos.” —GRACE NOWITSKY

 

Formulation for Success

Deepshine Conditioning Cream Color and Deepshine Demi use the International Level System; 70 Shades, 13 Tonal series, 6 Intense Color Modifiers to customize color formulas or for corrective color plus Triple Action Clear to up to an extra level lift to any permanent formula. Deepshine Conditioning Cream Haircolor and Deepshine Demi are mixed one part color and one and a half parts Deepshine Shine Enhancing Developer.

 

Brand Basics

Online: rusk1.com

 

Professional hotline: 800.USE.RUSK

 

Follow us:

Facebook: ruskhaircare

Instagram: ruskhaircare

Pinterest: ruskhaircare

Twitter: ruskhaircare

 

Color educators: Rusk Education Managers

 

Resources:

  • Training manuals
  • Color handbook
  • Swatchbook and look books available

Originally posted on Modern Salon.

Facebook Comments

More from Industry News

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Salon Today 200 The team from Local Honey in Greensboro, NC.
Salon Today 200

2017 Salon Today 200: Growth, Part Two

Stacey Soble | December 12, 2016

Meet the second half of our 2017 Salon Today 200 Growth Honorees. When a salon or spa masters a number of best business practices, it often fuels its growth. The resulting momentum, as well as the extra resources, often encourage the business and its team to continue to expand as they seek success.

Salon Today 200 The open concept reception table at Lavish in Webster, TX.
Salon Today 200

2017 Salon Today 200: Customer Service

Stacey Soble | December 1, 2016

When it comes to a client building a long-term relationship with a salon, the level of service a guest receives can be more important than the precision of the haircut of the quality of the color. Customer service impacts the client's overall experience, and the salons and spas who deliver it during each and every visit boost their overall sales along with their client retention figures. Find out who made this year's Salon Today 200 list in Customer Service.

Salon Today 200 The team from The Circle Salon on retreat at the Garfield Park Conservatory in Chicago, IL.
Salon Today 200

2017 Salon Today 200: Salon Culture

December 9, 2016

Announcing the 2017 Honorees in the category of Salon Culture. Culture is that invisible, yet tangilbe, energy that binds and propels a team and attracts clients. A strong culture is hard to define and even more difficult to build. But when mastered, these salons are unstoppable.

Load More