Close
Management Practices

Finding Park Place

Stacey Soble | September 25, 2015 | 1:25 PM
Greg Smith, vice president of real estate for SportClips.

As vice president of real estate for SportClips, Greg Smith knows a thing or several about selecting a superb site for a new salon. On a daily basis he’s working with area developers to find locations for the franchisees, reviewing market analysis on different communities and negotiating with landlords. Recently he answered some of our questions about site location.

On real estate priorities…

Smith: Your top priority is understanding who your customer is and what type of retail environment you need for success. Psychographic data will help you understand your client, where they shop and what other retailers draw the same consumer. This will help guide you to the type of real estate you should focus on, such as power centers, grocery-anchored malls or lifestyle centers, as well as what other retailers you want to be surrounded by.

On finding prime real estate…

Smith: Engage with a qualified real estate broker who specializes in retail, and more specifically, represents other retailers you want to co-exist with. A great broker will be your educator on the market, where to focus your search and help you negotiate the best deal. You can also leverage their relationships with landlords and developers as they become your brand ambassador within the local real estate community. They also provide tools you may not currently have like demographic data, aerials, competition maps, retailer maps, etc.

On entering a new market…

Smith: Again, find a broker. Then, along with the broker, create a market optimization map. This is where you ultimately want to locate your stores within a given market. This will adjust over time, but having a strategic plan will not assist with the real estate selection process.

For more management solutions for owners and managers of multiple locations, visit ISBN’s website at salonspanetwork.org.

Facebook Comments

More from Management Practices

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Salon Today 200 The team from Local Honey in Greensboro, NC.
Salon Today 200

2017 Salon Today 200: Growth, Part Two

Stacey Soble | December 12, 2016

Meet the second half of our 2017 Salon Today 200 Growth Honorees. When a salon or spa masters a number of best business practices, it often fuels its growth. The resulting momentum, as well as the extra resources, often encourage the business and its team to continue to expand as they seek success.

Salon Today 200 The open concept reception table at Lavish in Webster, TX.
Salon Today 200

2017 Salon Today 200: Customer Service

Stacey Soble | December 1, 2016

When it comes to a client building a long-term relationship with a salon, the level of service a guest receives can be more important than the precision of the haircut of the quality of the color. Customer service impacts the client's overall experience, and the salons and spas who deliver it during each and every visit boost their overall sales along with their client retention figures. Find out who made this year's Salon Today 200 list in Customer Service.

Salon Today 200 The team from The Circle Salon on retreat at the Garfield Park Conservatory in Chicago, IL.
Salon Today 200

2017 Salon Today 200: Salon Culture

December 9, 2016

Announcing the 2017 Honorees in the category of Salon Culture. Culture is that invisible, yet tangilbe, energy that binds and propels a team and attracts clients. A strong culture is hard to define and even more difficult to build. But when mastered, these salons are unstoppable.

Load More